The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2018 Call for Entries, with an updated categories list aimed at showcasing and celebrating the best of the promotional marketing industry.
Richard Pink, Head of Awards at the IPM, says: “We’re delighted to announce that The IPM Awards 2018 are now open for entries. Our awards showcase the latest and greatest campaigns and work being delivered within the promotional marketing industry. It doesn’t matter if you’re a member of the IPM or not – what we’re looking for is those exceptional promotional campaigns that have displayed effectiveness, creativity and innovation in their field. We want to recognise and reward the blood, sweat and tears that go into delivering the best that promotional marketing has to offer.”
Richard Pink adds: “This year we are delighted to welcome back Sodexo as our headline sponsor. We would like to thank Sodexo and all of our other Awards sponsors for their on-going commitment and support.”
There are 32 categories to choose from, covering a broad range of industry sectors, media channels, objectives and techniques, and campaigns can be entered into more than one.
This year, the categories have been thoroughly reviewed and revised where necessary, in consultation with the IPM’s specialist Councils, including Experiential, Shopper and Partnership, and the wider membership.
In addition, there are three Special Awards – the coveted Brand of the Year, Agency of the Year and Grand Prix trophies.
The online awards entry platform has also been updated and streamlined, to make the entry process even easier than in previous years.
For anyone who needs inspiration, the full list of winners from the IPM Awards 2017 can be found on the IPM website, while Sense’s Grand Prix winning entry on behalf of The Economist can be found in the IPM Awards Entry Handbook (with commercially sensitive information redacted), which can be viewed online or downloaded.
The IPM Awards are the premier recognition platform for the UK promotional marketing industry and are also the only route for UK campaigns to qualify for entry to the IMC European Awards.
The IPM Awards 2018 entry deadline is 23.59 on February 28th 2018, with the winners announced at a Gala Dinner on June 8th, 2018.