Sony Pictures Releasing UK has appointed agency Lime Communications to manage its brand partnerships and promotional marketing activity on all key theatrical and home entertainment releases, including Peter Rabbit and Hotel Transylvania 3 (pictured).

Sony Pictures selects Lime Communications for brand partnerships

Sony Pictures Releasing UK has appointed agency Lime Communications to manage its brand partnerships and promotional marketing activity on all its key theatrical and home entertainment releases.

Sony’s slate of 2018 releases includes Hotel Transylvania 3 (July 27th), Venom (October 5th) and Spider-Man: Into the Spider-Verse (December 14th), as well as the home entertainment release of The Crown Series 2 late next year.

Peter Staines, Head of UK Partnerships at Sony Pictures, says: “We’re delighted to be working with Lime. Their creativity and knowledge of the promotional landscape in the UK is second to none and we look forward to delivering best-in-class promotional partnerships on what is an exciting and diverse slate of movies.”

Alex Ward, CEO of Lime, comments: “We’re absolutely thrilled to be representing Sony Pictures in the UK. Their slate of films in 2018 and beyond is incredibly impressive.”

Lime Communications works with media companies and brands to create media partnerships (particularly ones involving film, sports and gaming properties), sales promotion campaigns, retail activations and experiential marketing. It works with leading film and TV distributors as well as leading FMCG brands, including Mars, Procter & Gamble and Pizza Express.




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