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Bud web

Budweiser launches major new marketing campaign across the Republic of Ireland

Dublin | 26 August: Budweiser Brewing Group (BBG) has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior...

AR png

Will you succumb to the latest #Challenge?

The landscape of how we engage with our peers, friends and colleagues has so dramatically changed in recent years that trying to explain what succeeds and what attracts...

Gekko 23 JULY 2020

Gekko expands team with key senior appointments

21st July 2020:  Gekko, a field and retail marketing agency specialised in enhancing the shopper journey on behalf of brands across both the physical and digital retail...

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PETER CROUCH TEAMS UP WITH PADDY POWER TO STAGE WORLD’S MOST COVID-COMPLIANT FOOTBALL PARTY

Paddy Power has today released a tongue-in-cheek public service announcement – advising football fans how to celebrate safely. With the Premier League title set to be...

ZEAL Creative

ZEAL Creative ranked in Top 50 place to work

ZEAL Creative, the UK’s most effective brand activation specialist, has been ranked in the Top 50 of Campaign’s annual list of the ‘Best UK Agencies to Work For’...

A review of the loyalty dynamics workshop

Inside Brit’s mentality towards Loyalty – A review of the ‘Loyalty Dynamics’ workshop @ Sea Containers

On the 3rd March, the IPM was delighted to partner with Mando-Connect, for a thought leadership and networking workshop on ‘Loyalty Dynamics’. The workshop focused...

delta group

The Delta Group wins Mars Chocolate account after successful tender process

The Delta Group is pleased to announce an expanded scope of work for the Mars account, an existing client of 3 years, after a competitive tender process. In addition to...

IPM Awards TO20

Special honour at The IPM Awards: “Twenty Over 20”

The IPM Awards 2020 represents our annual celebration of the incredible and ground-breaking work that takes place across the promotional marketing industry and beyond....

happy prize co

The Happy Prize Company announces B Corp certification

The Happy Prize Company has announced its certification as a registered B Corporation. B Corporations (or B Corps) is a growing group of companies who are reinventing...

Andrew Rae appointment

IPM announces Andrew Rae as MD

The Institute of Promotional Marketing (IPM), the UK trade body representing the promotional marketing industry, today announces Andrew Rae as its new Managing Director,...