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pladis-owned snacks brand McVitie’s is running an interactive experience to back its ‘Sweeter Together’ Masterbrand advertising and marketing campaign. In keeping with the TV ad, featuring a crane driver, the Sweeter Together Challenge requires two consumers to work together to operate a model crane to grab a giant McVitie’s ‘prize’ Nibble, to instantly win prizes that are ‘sweeter when enjoyed together’.

McVitie’s Nibbles ‘Sweeter Together Challenge’ crane game experiential and sampling

pladis-owned snacks brand McVitie’s is running an interactive experience to back its ‘Sweeter Together’ Masterbrand advertising and marketing campaign. In...

Belvoir Fruit Farms, makers of the Belvoir brand of fruit cordials, is backing its Little Drop of Lovely marketing campaign with a hot air balloon which will tour UK food and countryside festivals, including Bristol Balloon Fiesta, and selected supermarkets.

The Belvoir Balloon adds ‘A Little Drop of Lovely’ to UK festivals and supermarkets

Belvoir Fruit Farms, makers of the Belvoir brand of fruit cordials, is backing its Little Drop of Lovely marketing campaign with a hot air balloon which will tour UK...

This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries. Ireland took the lead with 25 trophies, followed by the Czech Republic with 18, Belgium with 16, and Italy and United Kingdom, both with 11.

UK wins 11 IMC European Awards

This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries. Ireland took the lead with 25...

Maria Sze, Managing Director at whynot! thinkpeople, has some advice for independent retailers on how to survive and prosper

Growing convenience stores

Maria Sze, Managing Director at whynot! thinkpeople, has some advice for independent retailers on how to survive and prosper I love my local shop. Apart from stocking...

Andy Agar (l) and Maria Sze of whynot! thinkpeople

whynot! thinkpeople names Maria Sze MD

whynot! thinkpeople, part of The thinkpeople family, has appointed Maria Sze as its Managing Director. Sze joins from Haygarth where she was Head of Shopper and New...

Creative agency whynot! thinkpeople has announced a key partnership with Stirling University’s Management School.

whynot! links with Stirling Uni management school

Creative agency whynot! thinkpeople has announced a key partnership with Stirling University’s Management School. The partnership will allow the agency to work with...

Belvoir Fruit Farms has launched its biggest-ever on pack promotion, dubbed FreeBees, with the grand prize of a seven-night holiday for two to Saint Lucia.

Belvoir Fruit Farms ‘bee-utiful prizes’

Belvoir Fruit Farms has launched its biggest-ever on pack promotion, dubbed FreeBees, with the grand prize of a seven-night holiday for two to Saint Lucia. The FreeBees...

Nurishment Original, the nutritionally enriched milk drink, is celebrating its 35th birthday with its biggest-ever on-pack promotion, with the chance to win technology prizes and branded merchandise.

Nurishment 35th birthday prize promo

Nurishment Original, the nutritionally enriched milk drink, is celebrating its 35th birthday with its biggest-ever on-pack promotion, with the chance to win technology...

United Biscuits is relaunching and extending of its range of Sticky Pudding Cakes with a prize promotion with trips to New York or Jamaica as star prizes.

McVitie’s cakes run holiday prize promo

United Biscuits is re-launching and extending its range of Sticky Pudding Cakes and is supporting the move with an on-pack promotion offering consumers the chance to win...

Anchor Shake It Squeeze It

Anchor Spreadable “Shake it” Xmas promo

Anchor Spreadable is giving people the chance to see what’s under the Christmas tree early with its “Shake it, squeeze it, win it!” promotion. The spread brand’s...