Nurishment Original, the nutritionally enriched milk drink, is celebrating its 35th birthday with its biggest-ever on-pack promotion, with the chance to win technology prizes and branded merchandise.
The Anniversary Arcade promotion, created by agency whynot! thinkpeople, will roll out across 10 million promotional cans from May 9th 2016, with each Nurishment Original can carrying the Anniversary Arcade promotional packaging complete with a unique code.
To find out if they have won anything, shoppers need to visit the Anniversary Arcade website with their unique code where they will have three free spins on the Anniversary Arcade game. The Anniversary Arcade game, hosted on a dedicated webpage, offers shoppers the chance to win over 700 prizes from Beats headphones and PS4 Consoles to branded Nurishment Original gym merchandise.
The Anniversary Arcade game can also be played on mobile and shoppers are informed instantly if they’ve won a prize.
Shopper marketing agency whynot! Thinkpeople created the promotion to appeal to Nurishment’s core audience of 18-24 year olds who are gym goers, music lovers and gamers looking for instant gratification whilst on the go.
Nyree Chambers, Head of Marketing at Grace Foods UK, says: “I’m confident that the combination of an instant win promotional mechanic and hundreds hi-tech prizes will resonate with Nurishment drinkers and attract new consumers to the brand. whynot! thinkpeople have demonstrated an in-depth understanding of Nurishment Original and created an on-pack promotion that will ensure the brand’s 35th anniversary lives long in the memory of Nurishment fans.”