whynot! thinkpeople, part of The thinkpeople family, has appointed Maria Sze as its Managing Director.
Sze joins from Haygarth where she was Head of Shopper and New Business. Sze originally joined Haygarth in 2014 as a retail consultant leading the client accounts for Londis, Budgens, Mars and The Walt Disney Company. Her role then expanded to include responsibility for driving Haygarth’s new business growth, resulting in client wins including Jack Daniel’s off trade account.
In her career, she has worked for agencies including adam&eveDDB, G2, Leo Burnett and Communicator.
Sze will report to Executive Chairman Andy Agar and will sit on The thinkpeople family board.
Andy Agar said: “I am delighted that Maria has chosen to join The thinkpeople family to head up our shopper agency, whynot! thinkpeople. She brings with her a wealth of experience not just in the world of shopper marketing but in business management and nurturing entrepreneurship. I have no doubt that she will provide strong leadership as we continue to develop and grow.”
whynot! is an award-winning integrated marketing and shopper agency. Clients include Heineken, Anchor, Belvoir and MATRADE.