Belvoir Fruit Farms has launched its biggest-ever on pack promotion, dubbed FreeBees, with the grand prize of a seven-night holiday for two to Saint Lucia.
The FreeBees promotion rolled out across 500,000 promotional bottles from May 1st, with each Elderflower Pressé bottle carrying a FreeBees neck collar complete with unique code.
To be in with a chance to win, shoppers have to visit www.belvoirfreebees.co.uk, enter their unique code and release their bee. The bee will take them on a journey, flying through the internet, to choose their prize.
There are over £1 million worth of daily prizes to be won throughout the promotion, including Champneys Spa Days, hundreds of Neom Organics Essential Wellbeing kits, Bee Good Eye Creams, Moisturisers and Lip Balms, Prezzybox Head Massagers, Ogilvy’s Mini Honey Taster Jars and 10 annual Honey Pot subscriptions, plus thousands of eVouchers and Neom Organics eBooks.
Everyone who enters the daily draws will be entered into a prize draw for the St Lucia holiday.
Belvoir Fruit Farms make their products from naturally lovely ingredients, none of which would be possible without bees. Bee populations are in decline in the UK, so Belvoir Fruit Farms wanted to return the favour and help them out.
As part of the promotion, the company will be making a £5,000 cash donation to the British Beekeeping Association to support their Friends of the Honey Bee campaign.
The promotion closes August 1st 2016.
The promotion was created for Belvoir by integrated agency, whynot! thinkpeople.