This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries.
Ireland took the lead with 25 trophies, followed by the Czech Republic with 18, Belgium with 16, and Italy and United Kingdom, both with 11.
The biggest individual success was for Irish agency guns or knives, which took a total of 14 awards – five for the Hailo Drive For Equality campaign, four for the Orchard Thieves Launch for Heineken Ireland, three for the Hailo 3rd Birthday activity and two for It’s Your Call, again for Heineken.
BBDO from Belgium took seven awards – three for Lidl Blend Test, two for The Write Thing for Parkinson Liga and two for Personal Billboards for JC Decaux.
UK campaigns won 11 awards. Carey Trevill, Managing Director of the IPM, says: “Agencies Haygarth, Pretty Green, Space, Jack Morton, TLC Marketing and whynot! thinkpeople are all recognised for their work across a broad spectrum of blue chip brands. With wins across Innovative Idea, Digital Comms, Integrated, Product Launch and other high profile categories, the UK have yet again shown strength across promotional marketing.”
Integrated agency Space collected four Silver IMC trophies for GalaCoral with their innovative #CheltenHAM micropig racing content concept for betting company Coral, which won the IPM Awards 2016 Grand Prix earlier this year. Pretty Green scooped another two Silver IMCs for client Concha y Toro, while IPM Gold winners Haygarth picked up a Silver IMC for Sony. TLC Marketing’s campaigns for BUPA UK and Continental collected Silver and Bronze awards, while Jack Morton’s work for Freeview picked up a Silver with whynot! thinkpeople picking up an award for Arla.
Carey Trevill adds: “With an incredibly strong assembly of entries, the UK picked up some great IMC Awards this year including more awards for our IPM Awards 2016 Grand Prix Winner, Space, for #CheltenHAM, Haygarth for its work for Sony and Pretty Green for its work for Concha y Toro. An impressive list of winners from the UK and we’ll be back next year to take back the coveted IMC Grand Prix to demonstrate our creative strength in Europe.”
IMCC Chairman, Ondrej Gottwald, comments: “I am really grateful for the agencies’ high interest in the IMC European Awards and the high number of entries during my chairmanship. I am delighted that our industry is doing well across Europe. Beside the commercial campaigns, I highly value campaigns with positive social impact. I really like to see that these campaigns are recognised and rewarded by industry professionals.”
The winning campaigns were selected after two rounds of judging. All entries were first reviewed by a jury panel made up of 45 leading industry professionals from across Europe. Entries were then judged by the second round jury, comprised of IMCC Council member representatives. Full details of the judging procedure can be found at the official website at www.imcceurope.com.
Only campaigns which first win gold awards in their respective national awards programmes are eligible to enter the IMC Awards.
For the UK, the only way to enter the IMCs is to first win Gold in the annual IPM Awards. The IPM has just announced details of the IPM Awards 2017. For further information about categories, how to enter and entry fees, please contact the IPM Awards team on 020 3848 0444 or check the IPM website, www.theipm.org.uk.
The IMC European Awards are run by the Integrated Marketing Communications Council (IMCC), which is part of the European Association of Communications Agencies (EACA). The IPM is a member of EACA.
IMCC represents the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on best practice, lobbying, the IMC European Awards programme and education through the IMCC International Diploma, which has been developed out of the IPM’s long-established Diploma in Promotional Marketing. For more information on the IMCC, visit www.imcceurope.com.
The European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents full-service advertising and media agencies and agency associations in Europe. For more information, visit www.eaca.eu.