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Persil UK has been encouraging families in London to get outdoors and active to celebrate the 10th anniversary of the launch of the brand’s ‘Dirt is Good’ marketing platform with ‘Get Out Here’, a Digital Out Of Home (DOOH) activation delivering content triggered by the weather in real-time.

Persil celebrates 10th anniversary of ‘Dirt is Good’ with real-time DOOH park push

Persil UK has been encouraging families in London to get outdoors and active to celebrate the 10th anniversary of the launch of the brand’s ‘Dirt is Good’...

LG Electronics has appointed promotions agency tpf to create ‘The Perfect LG TV Experience’, an experiential activation designed to inspire consumers to upgrade their TV and invest in one of LG’s premium sets.

tpf launches The Perfect LG TV Experience for LG Electronics

LG Electronics has appointed promotions agency tpf to create ‘The Perfect LG TV Experience’, an experiential activation designed to inspire consumers to upgrade...

Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a physical lift that transforms into an immersive Halloween experience.

Fanta delivers scary 4D Halloween lift experience

Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a...

Westfield London, more used to crowds of shoppers thronging its halls, was turned into a racetrack for a content marketing drive featuring DS Automobiles’ new electric car. A film released by DS Automobiles shows Formula E racing driver Sam Bird taking the brand’s concept car for a secret after-hours spin inside Westfield London.

Westfield London sees racing driver take DS Automobiles’ new electric car for a spin

Westfield London, more used to crowds of shoppers thronging its halls, was turned into a racetrack for a content marketing drive featuring DS Automobiles’ new electric...

German low-cost airline Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations and brands in the UK via a Virtual Reality experiential activation at Westfield Stratford City.

Eurowings and partners launch #FlyWithEd VR campaign in London

German low-cost airline Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations...

Mobile network provider Three has collaborated with Wieden+Kennedy London, Mindshare and OOH specialists Kinetic to deliver a virtual reality (VR) experience as part of its Go Roam campaign.

Three partners Kinetic for VR experience for shoppers in London and Birmingham

Mobile network provider Three has collaborated with Wieden+Kennedy London, Mindshare and Kinetic, the specialists in contextually connecting and activating audiences on...

IPM Awards 2017: Sense collects the IPM Awards 2017 Grand Prix from Lord Black of Brentwood (left)

Sense’s Economist campaign wins Grand Prix at IPM Awards 2017

LSI Netherlands BV – owner of the Peperami brand – and agencies TLC Marketing and Sense were crowned the big winners at The IPM Awards 2017, taking home the trophies...

Zeek, a website and app that lets consumers buy and sell unwanted gift cards, is launching a one-day pop-up shop offering consumers the chance to swap their unwanted Christmas gift cards for the equivalent amount in cash – or donate the equivalent amount to charity.

Zeek ‘gift cards for cash’ pop-up

Zeek, a website and app that lets consumers buy and sell unwanted gift cards, is launching a one-day pop-up shop offering consumers the chance to swap their unwanted...

Charlotte Tilbury, the luxury cosmetics retailer, has launched what is claimed to be Westfield’s first ever interactive retail installation, to drive excitement and awareness of its new flagship store before it opens in Westfield White City later this month.

Charlotte Tilbury Westfield ‘magic mirrors’

Charlotte Tilbury, the luxury cosmetics retailer, has launched what is claimed to be Westfield’s first ever interactive retail installation, to drive excitement and...

Samsung Electronics UK’s immersive Galaxy Studio space at Westfield London has attracted more than 330,000 visitors since opening on March 11th 2016, the company has revealed.

Samsung Galaxy Studio attracts 330,000

Samsung Electronics UK’s immersive Galaxy Studio space at Westfield London has attracted more than 330,000 visitors since opening on March 11th 2016, the company has...