LG Electronics has appointed promotions agency tpf to create ‘The Perfect LG TV Experience’, an experiential activation designed to inspire consumers to upgrade their TV and invest in one of LG’s premium sets.
This is the first project that tpf has delivered for LG, after the agency won a five-way pitch for the business.
‘The Perfect LG Experience’ was at Westfield, Stratford between October 26th to 29th. It will be at Bluewater from November 2nd to 5th and The Bullring in Birmingham from November 9th to 12th.
The activation has been designed to position LG at the forefront of TV innovation with continued development of first class OLED technology as well as premium LED/LCD models in the SUPER UHD range.
The activity brings this to life, enabling members of the public to enjoy the ultimate viewing experience across three zones – Sports, Home Entertainment and Gaming – with each highlighting the key features and benefits of LG’s SUPER UHD and OLED TVs.
Consumers will also be able visit The Perfect Black Room located at the centre of the stand to watch high quality 4K UHD content in perfect blackness on one of LG’s OLED TVs.
tpf has also helped secure partners for each of the zones: Sky Sports for Sports, Netflix for Home Entertainment and Activision for Gaming. Each of the partners will feature some of their finest 4K UHD content on LG’s high-quality TVs.
Consumers will be able to win instant prizes at each of the zones, from Netflix passes to Destiny 2 games and Sky Q packages for a year, as well as some of LG’s premium TVs. tpf has created a simple instant win mechanic which asks consumers to answer a short survey asking about their TV viewing preferences. Consumers will also be able to claim an exclusive discount from John Lewis for SUPER UHD and OLED TVs.
tpf designed the stand in line with LG’s style, combining premium finishes on the build with an inviting look. The Sports zone, in partnership with Sky Sports, highlights the features of LG’s new SUPER UHD TV, demonstrating the ease of viewing sport content from any angle. The Home Entertainment zone has been furnished to feel homely and welcoming, with a comfy sofa located right in front of an OLED TV, consumers are invited to relax and enjoy some high quality Netflix content, as it they were right at home. The Gaming zone is designed for gamers to play the hugely popular new Destiny 2 on an LG OLED TV.
Carolyn Anderson, Marketing Director, LG, says: “Our new OLED and SUPER UHD products offer viewers the ultimate way to enjoy great TV and films at home, and tpf’s approach to this experiential activation really brings that to life. Members of the public will be able to take some time out from shopping to relax and discover a whole new way of enjoying TV.”
Gail Middleton, Director, tpf, adds: “LG is one of the world’s leading technology brands so we’re delighted to work with them on this project. The Perfect LG TV Experience perfectly showcases the amazing clarity, sharpness and accuracy of LG’s product range. We were very keen to work with LG, so winning a competitive pitch against other agencies makes this an extra special project for tpf.”
tpf is an independent award-winning agency specialising in promotions, publicity and digital marketing in TV, sport and entertainment.