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Persil UK has been encouraging families in London to get outdoors and active to celebrate the 10th anniversary of the launch of the brand’s ‘Dirt is Good’ marketing platform with ‘Get Out Here’, a Digital Out Of Home (DOOH) activation delivering content triggered by the weather in real-time.

Persil celebrates 10th anniversary of ‘Dirt is Good’ with real-time DOOH park push

Persil UK has been encouraging families in London to get outdoors and active to celebrate the 10th anniversary of the launch of the brand’s ‘Dirt is Good’...

Tesco is combining store data with DOOH.com’s RUSH delivery platform to deliver festive product offers and individual store opening hours to digital Out of Home screens in close proximity to stores across the UK.

Tesco hyper-local ‘However you do your Christmas’ DOOH campaign

Tesco is combining store data with DOOH.com’s RUSH delivery platform to deliver festive product offers and individual store opening hours to digital Out of Home...

A new American Airlines campaign to drive awareness of its product and network offering from London has become the first of its kind to utilise geofencing technology with a moving object – in this case, a London black taxicab.

American Airlines in ‘world-first’ taxi geofencing campaign

A new American Airlines campaign to drive awareness of its product and network offering from London has become the first of its kind to utilise geofencing technology...

GLACÉAU smartwater is running a geo-targeted ‘hyper-local’ Digital Out-Of-Home (DOOH) campaign which shares tips from celebrities, fashion experts and other influencers with Londoners who are within 500 metres of a beacon-equipped poster site.

GLACÉAU geo-targeted DOOH push

GLACÉAU smartwater is running a geo-targeted ‘hyper-local’ Digital Out-Of-Home (DOOH) campaign which shares tips from celebrities, fashion experts and other...

David Tymm of i-movo argues that digital coupons and vouchers can be the final link that completes online promotional campaigns

Online marketing’s missing link

David Tymm of i-movo argues that digital coupons and vouchers can be the final link that completes online promotional campaigns Like those wearing sandwich boards...

Richmond Sausages brand is launching a £3m integrated ‘Sausages & Chip’ campaign offering 200,000 toy locating microchips as prizes.

‘Sausages & Chip’ from Richmond

Kerry Foods’ Richmond Sausages brand is launching a new £3m integrated ‘Sausages & Chip’ campaign, giving families the chance to win one of 200,000 microchips...