Tag: digital, digital displays, digital Out of Home, digital screens, DOOH, ethical marketing, free, free content, free promotion, health and wellbeing, Household cleaning, household products, laundry, leisure, location-based, marketing to children, marketing to families, marketing to mums, mobile, MullenLowe, Ocean Outdoor, OOH, Out of Home, Persil, play, proximity marketing, real-time, shopper, shopper marketing, shopping centres, Unilever, Westfield, WiFi
Persil celebrates 10th anniversary of ‘Dirt is Good’ with real-time DOOH park push
Persil UK has been encouraging families in London to get outdoors and active to celebrate the 10th anniversary of the launch of the brand’s ‘Dirt is Good’...
Tesco hyper-local ‘However you do your Christmas’ DOOH campaign
Tesco is combining store data with DOOH.com’s RUSH delivery platform to deliver festive product offers and individual store opening hours to digital Out of Home...
American Airlines in ‘world-first’ taxi geofencing campaign
A new American Airlines campaign to drive awareness of its product and network offering from London has become the first of its kind to utilise geofencing technology...
GLACÉAU geo-targeted DOOH push
GLACÉAU smartwater is running a geo-targeted ‘hyper-local’ Digital Out-Of-Home (DOOH) campaign which shares tips from celebrities, fashion experts and other...
Online marketing’s missing link
David Tymm of i-movo argues that digital coupons and vouchers can be the final link that completes online promotional campaigns Like those wearing sandwich boards...
‘Sausages & Chip’ from Richmond
Kerry Foods’ Richmond Sausages brand is launching a new £3m integrated ‘Sausages & Chip’ campaign, giving families the chance to win one of 200,000 microchips...
