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Dairylea

Dairylea Launches Super Cool Super Cheesy Summer Activation

Mondelēz International-owned cheese snack brand Dairylea, is offering families the chance to win ‘super cool’ or ‘cheesy’ prizes this summer. Launched in July...

Shopping centre owner intu has launched Big Bugs On Tour, an experiential roadshow backed by naturalist Chris Packham that brings adults and children face-to-face with 12 giant British bugs at 13 malls nationwide. Photo credit Matt Alexander/intu

intu launches giant British bugs roadshow with Chris Packham

Shopping centre owner intu has launched Big Bugs On Tour, a national experiential roadshow that brings adults and children face-to-face with 12 giant British bugs at 13...

Nestlé-owned ice lolly brand Fab is taking over Bernie Spain Gardens on London Southbank to launch its summer roadshow this Saturday, before taking the experiential activation around the UK over the next six weeks.

Nestlé launches Fab ice lolly summer roadshow at London South Bank

Nestlé-owned ice lolly brand Fab is taking over Bernie Spain Gardens on London South Bank to launch its summer roadshow this Saturday, before taking the experiential...

Soft drinks company Nichols plc. has launched a new ‘anti-advertising campaign’ for its Vimto brand, with a budget of £3m covering TV, social media (including a Snapchat lens) and digital, a partnership with student-focused viral content site Unilad, experiential sampling and what it says is an industry-first: personalised Video on Demand (VOD) and cinema.

Vimto repositions brand with ‘I See Vimto In You’ anti-ad campaign

Soft drinks company Nichols plc. has launched a new ‘anti-advertising campaign’ for its Vimto brand, with a budget of £3m covering TV, social media (including a...

McCain has launched an on-pack promotion offering consumers free tickets to participating attractions across Britain. The activities on offer include tree top adventures, go-karting, Segway tours, scuba diving and trampolining, at more than 1,000 locations.

McCain launches ‘Dare to Do It’ free ticket on-pack offer

McCain has launched an on-pack promotion offering consumers free tickets to participating attractions across Britain. The activities on offer include tree top...

Mondelez is again partnering The National Trust and The National Trust of Scotland for a series of Cadbury Easter Egg Hunts at iconic Trust properties. This will be the 11th year the event has run, and the fifth year that experiential agency RPM has managed the activities on behalf of Cadbury.

Mondelez and National Trust launch 2018 Cadbury Easter Egg Hunt

Mondelez is again partnering The National Trust and The National Trust of Scotland for a series of Cadbury Easter Egg Hunts at iconic Trust properties. This will be the...

Persil UK has been encouraging families in London to get outdoors and active to celebrate the 10th anniversary of the launch of the brand’s ‘Dirt is Good’ marketing platform with ‘Get Out Here’, a Digital Out Of Home (DOOH) activation delivering content triggered by the weather in real-time.

Persil celebrates 10th anniversary of ‘Dirt is Good’ with real-time DOOH park push

Persil UK has been encouraging families in London to get outdoors and active to celebrate the 10th anniversary of the launch of the brand’s ‘Dirt is Good’...

Heinz Pasta has partnered with Play-Doh for an on-pack promotion offering the chance to win one of 50 Play-Doh “Playful Pies” Playsets every day over an eight-week period.

Heinz Pasta links with Play-Doh for daily prize on pack promotion

Heinz Pasta has partnered with Play-Doh for an on-pack promotion offering the chance to win one of 50 Play-Doh “Playful Pies” Playsets every day over an eight-week...

Independent Events, a multi-award winning experiential agency based in the North East of England, has been appointed by two new clients to create events this Halloween.

Agency Independent Events runs spooky Halloween for shopping centres

Independent Events, a multi-award winning experiential agency based in the North East of England, has been appointed by two new clients to create events this Halloween....