Tag: experiential, magazines, media, sampling, Sense, shopper, shopper marketing, The Economist
Economist ‘ugly fruit’ smoothies
The Economist newspaper has launched a new execution in its ‘Discomfort Food’ experiential strategy offering consumers free nutritious smoothies made from fruit and...
Economist sewage coffee challenge
The Economist has launched the latest in its multi-award-winning Discomfort Food campaign, where potential subscribers are offered a free sample of food or drink which...
Hasbro My Little Pony Friendship Tour
Toy company Hasbro is bringing the world of the popular My Little Pony franchise to life for the first time this spring with a unique roadshow experience across Britain....
Optiwell Waterloo Station domination
London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell. The activity involves the takeover of...
innocent drinks sampling roadshow
innocent drinks is encouraging UK consumers to give themselves a nutritional lift to help stave off the winter blues and boost vitamin and mineral levels by taking its...
Ryvita launches Revoluncheon
Crispbread brand Ryvita has launched a new ‘Revoluncheon’ campaign, including experiential outreach to city centres and offices in London, Manchester, Birmingham and...
Economist insect crepe experiential drive
UK business magazine The Economist has been using food and drink to entice new subscribers to sign up over the last couple of years – but rather than offering...
Innocent Drinks appoints Sense
Following a competitive pitch process, leading smoothie and juice brand Innocent Drinks has brought on board marketing agency Sense to work across a wide range of...
