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Manchester’s Finest creates Bandersnatch experience

Spurred on by the popularity of the choose-your-own-adventure TV show on Netflix, Black Mirror’s Bandersnatch, media platform Manchester’s Finest wanted to...

The Financial Times plans to invest heavily in a brand experience campaign this summer, aimed at supporting a major global marketing push for the FT Weekend section, which just launched. As part of its plans, it has just hired Tamara Gates, formerly with TV, film and ad production and visual effects specialists Moving Picture Company, in a new role as experiential marketing manager. Her remit will include managing the planned brand experience activities.

Financial Times plans major brand experience campaign for FT Weekend

The Financial Times plans to invest heavily in a brand experience campaign this summer, aimed at supporting its recently-launched global marketing push for the FT...

Neil Davidson from agency HeyHuman reports back on what film, interactive media, and music festival and conference SXSW 2018 had for the experiential marketer

SXSW delivered masterclasses in the art of experiential storytelling

Neil Davidson  from agency HeyHuman reports back on what film, interactive media, and music festival and conference SXSW 2018 had for the experiential marketer In a...

Cadbury is partnering the new live action/CGI movie, Peter Rabbit – launching in the UK on March 16th – for an on-pack promotion which will offer five families the chance to win their own break to the home of Peter Rabbit and Beatrix Potter, the Lake District, plus other Peter Rabbit-themed prizes including tote bags, bunny ears and carrot pens.

Cadbury partners Sony for Peter Rabbit film release

Cadbury is partnering the new live action/CGI movie, Peter Rabbit – launching in the UK on March 16th – for an on-pack promotion which will offer five families the...

Sony Pictures Releasing UK has appointed agency Lime Communications to manage its brand partnerships and promotional marketing activity on all key theatrical and home entertainment releases, including Peter Rabbit and Hotel Transylvania 3 (pictured).

Sony Pictures selects Lime Communications for brand partnerships

Sony Pictures Releasing UK has appointed agency Lime Communications to manage its brand partnerships and promotional marketing activity on all its key theatrical and...

The recently-opened New York office of UK marketing agency Sense has run its first campaign, with the April launch in New York of experiential campaign #feedingthefuture for The Economist.

Sense US launches with Economist’s #feedingthefuture

The recently-opened New York office of UK marketing agency Sense has run its first campaign, with the April launch in New York of experiential campaign #feedingthefuture...

The Institute of Promotional Marketing has announced that established events, brand and media partnerships company What If London has joined its network of influential brands, agencies and service providers in the promotional marketing space.

What If London joins IPM

The Institute of Promotional Marketing has announced that established events, brand and media partnerships company What If London has joined its network of influential...

Domino’s and The LADbible are creating Gogglebox-style video content recording UK home nations football fans' reactions to UEFA Euro 2016 matches.

Domino’s, LADbible partner for Euro 2016

Domino’s and The LADbible have signed a content partnership aimed at taking the pizza brand into the living rooms of football fans across the nation, recording their...

The Economist is offering free smoothies made from fruit and vegetables otherwise destined for the rubbish bin as part of its 'Discomfort Food' subs drive.

Economist ‘ugly fruit’ smoothies

The Economist newspaper has launched a new execution in its ‘Discomfort Food’ experiential strategy offering consumers free nutritious smoothies made from fruit and...

Rather than just looking to reach their target audience, brands should aim to get them more deeply involved, says Pete Davis at Get Me Media.

Make participation your ultimate goal

Rather than just looking to reach their target audience, brands should aim to get them more deeply involved, says Pete Davis at Get Me Media. If brands struggle with one...