innocent drinks is encouraging UK consumers to give themselves a nutritional lift to help stave off the winter blues and boost vitamin and mineral levels by taking its super smoothies on tour to three UK cities.
The drinks brand’s first activation with integrated marketing agency Sense will see the innocent Supermarket roadshow (not actually anything to do with supermarkets) travelling around the country handing out drinks that combine the nutritional power of fruit and veg with seeds, botanicals, vitamins and minerals.
The innocent supermarket activation visits London, Manchester and Brighton over the next three weeks.
Jamie Sterry, Activation Manager at Innocent, says: “We’re really excited to be taking the innocent Supermarket on the road. At innocent we want to help people to get more of the healthy stuff into them, and hope that by taking the innocent Supermarket to them directly we can make it that little bit easier to do themselves some good.”
The innocent Supermarket tour has already been at the Box Park, Shoreditch, London from February 12th to 14th and will, now be moving to New Road, Brighton from February 19th to 21st and Spa Street, Manchester from February 24th to 26th.