Toy company Hasbro is bringing the world of the popular My Little Pony franchise to life for the first time this spring with a unique roadshow experience across Britain.
The My Little Pony Friendship Tour invites visitors aboard a striking pink double-decker bus, where they will be able to explore Equestria, the magical world of ponies, and celebrate the positive power of this unique children’s brand.
The campaign has been put together for Hasbro by integrated and experiential marketing specialist agency Sense.
Kids will be able to play with the latest toys, watch episodes of the TV show and enjoy a series of unique My Little Pony experiences, from makeovers to Pony selfies
Visitors will also be given an exclusive Friendship Points code to use online at the My Little Pony Friendship Club.
The tour kicked off at the St David’s shopping centre in Cardiff at the end of March and will be appearing throughout the summer at various locations, including the Geronimo Festival and the Bristol Balloon Fiesta.
Craig Wilkins, Marketing Director at Hasbro, says: “We are excited to take the My Little Pony franchise on the road this Easter. With so many amazing activities, we cannot wait for fans to experience My Little Pony across the country for the very first time.”
“The Friendship Tour is a brilliant way for children to immerse themselves in the world of My Little Pony through a fun and exciting experience,” adds Lynsey Horsfield, Account Director at Sense.