Tag: best practice, brand characters, CAP, CAP Code, cartoon characters, celebrity endorsement, character licensing, content marketing, HFSS, High Fat Salt Sugar, industry, industry news, Institute of Promotional Marketing, IPM, licensed promotion, licensed promotions, licensing, marketing to children, marketing to families, on-pack, on-pack promotion, regulations, self-regulation, self-regulatory system, shopper, shopper marketing, social media
UK self-regulatory system tightens rules on HFSS ads and promotions to kids
Tough new rules banning ads and promotions for food and drinks high in fat, salt or sugar (HFSS) from appearing in children’s non-broadcast media come into effect on...
IPM graduation 2017
The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...
John Sylvester named as IPM Chairman
John Sylvester, Chairman of Sodexo Benefits & Reward Services UK, takes up the role of Chairman of the Institute of Promotional Marketing (IPM) from January 1st...
Why HFSS marketing needs to change
Laura Kelly, Legal & Regulatory Advisor at the IPM, explains why changes to the CAP Code, the rules governing advertising and marketing in the UK, had to happen and...
CAP changes HFSS food and drink ad and promo rules
Following a full public consultation, the Committee of Advertising Practice – CAP – has today announced tough new rules banning the advertising of high fat, salt or...
ASA researches broadband speed claims
The Advertising Standards Authority (ASA) has published independent research into consumers’ understanding of broadband speed claims made in ads. The ASA commissioned...
Brexit: What marketers need to know now
As we approach Brexit – or Bremain – dependent on your view point, many questions are being raised about what happens to the Codes and regulations. As the...
CAP Code launches consultation
The Institute of Promotional Marketing (IPM) has welcomed plans from the Committee of Advertising Practice (CAP) to tighten up the rules surrounding the advertising and...
Guidance on Pricing Practices
Feb 09, 2017
Laura Kelly of the IPM’s Legal Advisory Service highlights some changes to the rules on putting prices in marketing communications The Chartered Trading Standards...