The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM Certificate in Promotional Marketing, the IPM Diploma in Promotional Marketing and the IPM Incentive & Motivation Diploma.
Students on all three courses collected their certificates at a graduation ceremony at the House of Commons on Wednesday February 1st 2017 from IPM President Lord Black of Brentwood and IPM Chairman John Sylvester in front of an audience of 120 people, including fellow students, family, friends and colleagues and course markers and mentors.
In her welcoming address, IPM Managing Director Carey Trevill stressed how important it is that marketers are fully grounded in all the skills, disciplines and mechanics that can be deployed in promotional campaigns.
Trevill said: “An IPM Diploma means expert. It means specialist. It means you understand your subject like no other and you have the right skills and grounding in the law, regulatory system and best practice to promote your clients and their brands effectively. It means that you are qualified to invest their money in activities that will grow their brands.”
In his speech, John Sylvester pointed out that the graduation was taking place on the same day as the historic vote in the House of Commons to trigger the Brexit process. “For marketers, expertise and professionalism have never been as important as they are in these historic times.”
The IPM Diploma is seen as the best possible grounding for anyone responsible for running promotions within the UK and mainland Europe. The course involves a series of assignments and a set brief that has to be completed within a six-month period.
Candidates leave the course with a foundation knowledge of promotional marketing necessary to understand the discipline’s role within integrated communications campaigns, including planning, instigating and managing effective promotional marketing concepts with confidence.
The IPM Incentive & Motivation Diploma is a qualification specifically designed for the reward and recognition industry. It takes the form of a distance learning programme with a range of modules covering different specialisations and a set brief, all of which have to be completed over a five-month period.
It provides a thorough understanding of incentive and motivation techniques and is widely recognised within the industry as the benchmark for best practice, ensuring that candidates are able to confidently plan, instigate and manage Incentive & Motivation campaigns.