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Lucozade Zero has been rerunning its highly successful ‘Zero to Pay’ partnership with Missguided.co.uk, which first appeared in spring this year.

Lucozade Zero and Missguided ‘#Zero To Pay’ returns

Lucozade Zero has been rerunning its highly successful ‘Zero to Pay’ partnership with Missguided.co.uk, which first appeared in spring this year. The latest version...

McDonalds UK has partnered with fashion industry icon, Julien Macdonald OBE, to unveil his interpretation of a deluxe burger box for McDonald’s Signature Collection, its range of gourmet burgers.

McDonald’s ‘bling box’ collaboration with designer Macdonald

McDonalds UK has partnered with fashion industry icon, Julien Macdonald OBE, to unveil his interpretation of a deluxe burger box for McDonald’s Signature Collection,...

Marks & Spencer has launched a pop-up tasting experience as part of its ‘Spirit of Summer’ campaign, focusing on its new food range which has been inspired by the Mediterranean.

Marks & Spencer runs ‘Spirit of Summer’ pop up in Leeds

Marks & Spencer has launched a pop-up tasting experience as part of its ‘Spirit of Summer’ campaign, focusing on its new food range which has been inspired by...

Hasbro toy brand, Nerf, has launched a new nationwide roadshow, The Nerf Test Centre, which will tour the UK from 28th July.

The Nerf Test Centre tours UK

Hasbro toy brand, Nerf, has launched a new nationwide roadshow, The Nerf Test Centre, which will tour the UK from 28th July. The Nerf Test Centre sees the shipping...

Electric vehicle charging company Chargemaster has just opened the EV Centre, the UK’s first ever Electric Vehicle Experience Centre, in the centre:MK shopping mall.

Chargemaster opens UK’s first electric vehicle experience centre

Electric vehicle charging company Chargemaster has just opened the EV Centre, the UK’s first ever Electric Vehicle Experience Centre, in the centre:MK shopping mall....

Economic and political uncertainty is affecting consumer attitudes and choices, says Danielle Pinnington of Shoppercentric

Strategies to cope with shoppers tightening their belts

Economic and political uncertainty is affecting consumer attitudes and choices, says Danielle Pinnington of Shoppercentric 2017 is certainly proving to be a roller...

Volvic, the Danone-owned mineral water brand, is kicking off its biggest-ever UK marketing campaign this summer across its flavoured waters range, Volvic Touch of Fruit and Volvic Juiced. The ‘Let It Out’ initiative reaches out to consumers through multiple channels to raise awareness and ultimately drive penetration, and will include a massive sampling operation across three key UK cities and a partnership with The Sun newspaper to distribute yet more free samples.

Volvic launches biggest ever campaign to inspire consumers to ‘Let It Out’

Volvic, the Danone-owned mineral water brand, is kicking off its biggest-ever UK marketing campaign this summer across its flavoured waters range, Volvic Touch of Fruit...

Even though the volume of money-off coupons and vouchers in circulation appears to have fallen, UK consumers still saved £3.4 billion in the 12 months to April 2017, a new survey conducted for coupon company Valassis reveals.

Coupons and vouchers saved UK consumers £3.4 Billion in 2016

Even though the volume of money-off coupons and vouchers in circulation appears to have fallen, UK consumers still saved £3.4 billion in the 12 months to April 2017, a...

Children’s biscuit brand Barny is launching a new on-pack promotion, Rangers, which offers consumers the chance to win the top prize of a five-night family safari to Kruger National Park in South Africa, plus 500 Barny binoculars and 500 Discovery Diary activity books to be won every week.

Barny to create fun outdoor experiences in new Rangers promotion

Children’s biscuit brand Barny is launching a new on-pack promotion, Rangers, which offers consumers the chance to win the top prize of a five-night family safari to...

Carbonated soft drink brand Orangina is launching a £2.4m experiential campaign this month, including sampling, plus an exclusive competition for independent retailers.

Orangina £2.4m sampling campaign plus retailer competition

Carbonated soft drink brand Orangina is launching a £2.4m experiential campaign this month, including sampling, plus an exclusive competition for independent retailers....