Children’s biscuit brand Barny is launching a new on-pack promotion, Rangers, which offers consumers the chance to win the top prize of a five-night family safari to Kruger National Park in South Africa, plus 500 Barny binoculars and 500 Discovery Diary activity books to be won every week.
For the chance to win, consumers will need to purchase any promotional Barny multipack then visit www.barnyrangers.co.uk where they will enter the code found inside the box and their contact details. This code will enter them into both the weekly draw and overall draw for the chance to win the main prize of a family safari experience.
Brand owner Mondelēz says that by creating a team of Barny Rangers, the promotion will help Mums get their kids outside to kick-start their curiosity and excitement for wholesome, real-life play.
The campaign will run until August 27 to help drive brand growth through penetration by incentivising shopper purchase.
Mondelēz says the Barny brand is the second best-selling children’s biscuit brand in the UK, worth £13m (Retail Sales Value) and is growing at +6%, with a +3% uplift in volume. It is also seeing strong results amongst consumers, with a penetration of 9.6% and a repeat rate of 50.4%, both of which are growing at a rate of +3% and +4%, respectively.
Daniel Kessler, Barny senior brand manager, says: “In today’s digital age, it seems that Mum is forever battling with the challenge of keeping her child from spending hours staring at a screen. We believe that the world is a much more interesting place if you look close, and have launched this promotion to help children uncover the exciting secrets of the great outdoors. We have had a great response from a number of large-scale sampling events at the start of 2017 – so we’re hoping that this will prove a hit with retailers and consumers alike.”