Tag: convenience channel, digital, food, golden ticket, impulse, instant win, Intersnack, KP Snacks, McCoy's, on-pack, on-pack promotion, prize promotion, prize promotions, random seeding, retail, savoury snacks, shopper, shopper marketing, snacks, social, social media, TV advertising
McCoy’s ‘Win Gold’ £10,000 prize promo returns
Snack brand McCoy’s has relaunched its ‘Win Gold’ campaign for 2018, offering a prize of £10,000 to shoppers who find one of five gold crisps hidden in packets of...
Shoppercentric research: in tough times, consumers favour loyalty cards
Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store...
Budweiser Prohibition sampling helps keep Britons on the wagon
No alcohol beer Budweiser Prohibition has teamed up with Love Island star and personal trainer, Gabby Allen, to unveil a fleet of ‘beer floats’ that will travel the...
Weetabix offers £5 free fruit in on-pack promotion
Breakfast cereal brand Weetabix is running a free fruit on-pack promotion to help people start 2018 in a healthy way. The ‘£5-off’ fruit promotion runs from the...
Cadbury runs £1,000 hunt for white Creme Eggs
Mondelez has launched an on-pack promotion to support the launch of its latest “hunting” season TV ads for Cadbury Creme Eggs, as part of a £4m marketing...
Tesco hyper-local ‘However you do your Christmas’ DOOH campaign
Tesco is combining store data with DOOH.com’s RUSH delivery platform to deliver festive product offers and individual store opening hours to digital Out of Home...
Aldi brings back Kevin the Carrot and links with Teenage Cancer Trust
Discount supermarket Aldi has brought back the star of last year’s Christmas advertising campaign, Kevin the Carrot, and given him a love interest Katie, with proceeds...
tpf launches The Perfect LG TV Experience for LG Electronics
LG Electronics has appointed promotions agency tpf to create ‘The Perfect LG TV Experience’, an experiential activation designed to inspire consumers to upgrade...
5 tips for using receipt validation in promotions
John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions Everyone’s talking about receipt validation...
ignis launches Retailemetry retail data capture tool
Brand experience agency ignis has launched the first product from its new tech venture, ignovation labs. Ignis claims its new Retailemetry is “a unique data capture,...
