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Trade and consumer DIY store chain Wickes has reintroduced its ‘Buy now, do it later’ campaign, and is backing it with a new initiative, Wickes Trips, which encourages customers to take advantage of the fantastic seasonal offers in store over Easter, but then leave the work for a later date, and enjoy the extra time with their nearest and dearest.

Wickes launches Wickes Trips guaranteed reward scheme

Trade and consumer DIY store chain Wickes has reintroduced its ‘Buy now, do it later’ campaign, and is backing it with a new initiative, Wickes Trips, which...

Confectionery brand Kinder is re-running its award-winning retailer competition this Easter, offering retailers the chance to win one of five packs including everything they need to host an in-store Easter Egg Hunt for their local community, including posters for store windows, branded goods and free stock.

Kinder runs Easter retailer promotion

Confectionery brand Kinder is re-running its award-winning trade competition this Easter, offering retailers the chance to win one of five packs including everything...

McDonald’s launches McDonald’s Monopoly Wiiiin, the latest version of its annual Monopoly promotion, on March 21st 2018. The promotion ends May 1st 2018.

McDonald’s launches Monopoly Wiiiin 2018 promotion

McDonald’s launches McDonald’s Monopoly Wiiiin, the latest version of its annual Monopoly promotion, on March 21st 2018. The promotion ends May 1st 2018. This is the...

pladis-owned snacks brand McVitie’s has launched a brand-new Masterbrand campaign, ‘Sweeter Together’. The campaign explores the importance of real human connections and shows how the simple act of sharing a biscuit has the power to bring people together.

pladis launches new McVitie’s ‘Sweeter Together’ campaign

pladis-owned snacks brand McVitie’s has launched a brand-new Masterbrand campaign, ‘Sweeter Together’. The campaign explores the importance of real human...

Friels First Press Vintage Cider, which is sponsoring Record Store Day UK on Saturday 21st April 2018, is launching a range of activity including an on-pack promotion, social media competitions and limited edition promotional cans.

Friels First Press Vintage cider runs Record Store Day promos

Friels First Press Vintage Cider, which is sponsoring Record Store Day UK on Saturday 21st April 2018, is launching a range of activity including an on-pack promotion,...

Independent Scotch whisky distiller Loch Lomond Group has signed a five-year partnership deal with The Open, golf’s original championship, for its Loch Lomond Whiskies brand.

Loch Lomond Whiskies signs partnership with The Open golf championships

Independent Scotch whisky distiller Loch Lomond Group has signed a five-year partnership deal with The Open, golf’s original championship, for its Loch Lomond Whiskies...

On-pack promotions are still an important part of the marketing mix despite the rise of online shopping, with new research finding that most consumers (66%) said promotions make brands more attractive. However, consumers also want the convenience which new technology can add to promotions, including recent developments such as online receipt validation.

Consumers still like on-pack promotions, but want extra convenience digital brings

On-pack promotions are still an important part of the marketing mix despite the rise of online shopping, with new research finding that most consumers (66%) said...

Essity, the Swedish health and hygiene group, is backing its new Cushelle Quilted toilet paper variant, launched in January, with an integrated below-the-line campaign aimed at helping drive awareness and trial of the new variant – which is claimed to be the brand’s “most cushiony-soft toilet tissue ever”.

Cushelle runs ‘Quiltiest’ integrated campaign

Essity, the Swedish health and hygiene group, is backing its new Cushelle Quilted toilet paper variant, launched in January, with an integrated below-the-line campaign...

Price-based promotional activity in UK retailers has dropped to its lowest level for a decade, costing shoppers £3.7bn in savings, says IRI's Tim Eales

Price promotions out of favour as £3.7bn in discounts vanish from shops

Tim Eales of IRI looks at the implications of the massive fall in the number of price promotions in retailers Increasing pressure on UK retailers to be more...

To celebrate Mother’s Day 2018, Thorntons has been giving retailers the chance to ‘Pass the Love on’ with its latest competition.

Thorntons launches ‘Pass The Love On’ Mother’s Day promo for retailers

To celebrate Mother’s Day on Sunday 11th March 2018, Thorntons has been giving retailers the chance to ‘Pass the Love on’ with its latest competition, offering...