Discount supermarket Aldi has brought back the star of last year’s Christmas advertising campaign, Kevin the Carrot, and given him a love interest Katie, with proceeds from plush Kevin and Katie toys sold in store going to charity Teenage Cancer Trust.
Picking up from where last year’s campaign ended, Aldi’s new advert opens with Kevin as a snowman’s nose, before being dislodged by the rumbling of an approaching train. Jumping aboard, Kevin discovers this isn’t just any train, but a luxurious sleeper complete with a dining car brimming with Aldi’s amazing Christmas feast.
In the distance Kevin spots Katie, and it’s love at first sight. But he has to brave flying Champagne corks, cheese towers and giant turkeys to reach her. This year’s ad has suspense, murder, romance and sumptuous food and drink in a setting reminiscent of classic films.
Adam Zavalis, Marketing Director at Aldi UK, says: “We launched Kevin last year with the line, heroes are grown, not born. And Kevin really did grow into our hero. Our customers took him to their hearts and enjoyed watching his escapades in the run up to Christmas. We just had to bring him back again this year.”
Oscar winning actor Jim Broadbent also returns to narrate the story, backed by the Edward Scissorhands soundtrack.
Kevin and Katie will also be the stars of 14 product oriented sub-campaigns running as 20 and 30 second TV executions as well as being delivered across digital, social, outdoor, press, cinema, radio, door drop and in-store.
Plush Kevin The Carrot and Katie The Carrot soft toys be launching in stores from November 23rd for £2.99, in support of Aldi’s charity partner, Teenage Cancer Trust.