Kelloggs ‘Grown-ups Go Free’ Merlin promotion returns
Kelloggs is re-launching its annual ‘Grown-ups Go Free’ promotion in partnership with Merlin Entertainments – and this time the cereal company is highlighting the potential £50 value on-pack.
The promotion started in March in the run-up to the Easter Bank Holiday and school holidays.
By using vouchers from promotional packs of Kellogg’s cereal, cereal bars, Nutri-Grain products, Squares and Fruit Winders, families can claim free tickets to Merlin attractions such as Thorpe Park Resort, Warwick Castle and the Dungeons, saving up to £50.
Consumers just cut out the voucher and take it along to the attraction of their choice. As long as they buy at least one full-price child or adult ticket, one adult can get in for free.
The giveaway is designed to support and encourage family days out. Kelloggs family favourites such as Rice Krispies, Fruit ‘n Fibre, and Crunchy Nut Corn Flakes are all included in the promotion.
All of Merlin’s UK attractions, including Chessington World of Adventures Resort, Sea Life Centres around the country and the Blackpool Tower, are included in the promotion making a total of 51 sites.
To celebrate the return of Kelloggs Grown-ups Go Free for 2017, the two partners are also running a free entry prize draw offering the chance to win one of five Family Short Break prizes at Merlin attractions with accommodation on-site, such as the new CBeebies Land Hotel at Alton Towers Resort, the LEGOLAND Windsor Resort Hotel or the new Knights Village at Warwick Castle. There is no need to buy a product to enter the draw.
Kelloggs sales director for the speciality channel, Nick Dawson, says: “Our annual Merlin partnership is the on-pack event of the year, which families are waiting for. We know consumers are expecting it and they actively hunt for it in stores in the run up to holiday periods. We hope this promotion will encourage retailers to stock up, ensuring consumers can collect their vouchers in their local store.”