Quaker Oats has partnered interior design company MissPrint for an on-pack promotion giving away limited edition designer mason jars.
The promotion, running on 1kg packs of Quaker Oats, is intended to support a new campaign tapping into the current obsession with ‘overnight oats’ (oats prepared by being soaked in milk or other liquids in the fridge overnight rather than being cooked), which Quaker hopes will drive purchase during the summer months, traditionally a low period for oats.
Consumers can collect one of five different jar designs by entering unique codes printed on each promotional pack of 1kg Traditional or Jumbo Quaker Rolled Oats at the promotion’s dedicated microsite, https://www.quaker.co.uk/overnight, providing their name and address, choosing the design they want and paying postage costs of £1.95 by credit or debit card.
The promotion opened on May 1 and closes July 31 2017.
Quaker Oats marketing manager Eric Williams said: “We are confident this partnership with MissPrint will further promote the overnight oat sensation and resonate with shoppers. With 62% of cereal occasions including fruit, there is a huge opportunity for retailers to drive sales in the summer months outside of the usual season for porridge with this chilled format. Consumers love and trust the Quaker brand and we’re thrilled to be able to promote an alternative breakfast in a beautiful jar, with the same goodness of Quaker.”
One code is redeemable for one jar (plus lid) and a maximum of five jars can be claimed per household. Each jar sent to a household must be different, subject to availability.
The promotion is only open to UK and Republic of Ireland residents.