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New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo

Three key ways innovative packaging can boost a promotion

New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo. PROMOTIONAL FEATURE...

Technology is heralding a brave new world of creative partnership marketing, but we’re not just talking about Match.com for brands. A little human meddling still goes a long way, says Richard Barnes, MD of Promotions at Brand & Deliver

Can programmatic make the perfect partnership?

Technology is heralding a brave new world of creative partnership marketing, but we’re not just talking about Match.com for brands. A little human meddling still goes...

James Holmes of Limelight looks at some of the challenges associated with crowdsourcing competitions and why marketers need to think ahead when planning their campaigns.

Boaty McBoatface: crowdsourcing’s unknown unknowns

James Holmes of Limelight looks at some of the challenges associated with crowdsourcing competitions and why marketers need to think ahead when planning their campaigns....

Natalie Betts of Response One looks at sampling in cosmetics

Do good things come in small packages?

Natalie Betts of Response One looks at sampling in cosmetics COMMENT The cosmetics industry is based around selling little objects of desire, and its marketers are...