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We are seeing a resurgence of on-pack offers, says Paul McGann of marketing agency Brass

Pack-a-Punch

We are seeing a resurgence of on-pack offers, says Paul McGann of marketing agency Brass From movie downloads to cuddly toys, family holidays to festivals, it seems to...

lurpak

Lurpak Softest runs touring roadshow experience

Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch of Arla Foods’ new butter variant, Lurpak Softest. The...

week 36

People can now ask Amazon Alexa & Google Assistant to “Send Me a Sample”

M&C Saatchi SHOP has launched a revolutionary voice platform on Amazon Alexa & Google Assistant, allowing users to request samples by simply saying “send...