Tag: email marketing, GAME, gameplay, industry, opinion, research
Fun and games: The first step to more sales from email marketing
In a post-GDPR world, Dave Corlett, New Business Director at Ready, explores how effective email marketing can be by introducing a gameplay element. According to a...
Was 2018 the year retail embraced the ‘Internet of thinking’?
Katy Brown, Associate Planning Director at Haygarth Group, considers whether the rise of automated technologies last year has really changed the way we shop. Automated...
The changing face of retail: the key trends and challenges facing retailers
The UK retail environment is changing at the fastest pace in its history, says Apostolos Lambrianides, Group Marketing and PR Manager at The Delta Group. As Darwin is...
Promotional Horror Stories
Lauren Miles, Senior Account and Marketing Executive at Mando, lists some frightfully bad activations from brands that should have known better. Some promotions can...
The golden rule of successful promotions: know your customer
Chris Baldwin, Director of Consumer Promotions and Loyalty at Sodexo Engage, details the keys to success when running consumer promotions. There are hundreds of...
Pack-a-Punch
We are seeing a resurgence of on-pack offers, says Paul McGann of marketing agency Brass From movie downloads to cuddly toys, family holidays to festivals, it seems to...
What I learnt from nearly a decade of working on European marketing campaigns
Leonie Walker, General Manager at Mando gives advice on how to master a Pan-European promotion. The first thing I learnt, is that time flies by! From starting as an...
Is shopper marketing dead?
Jonathan Simpson, global expert in commercial sales & shopper marketing at OxfordSM, considers whether we still need shopper marketing. (This article originally...
The role of measurement within experiential… one size does not fit all
The importance of experience within retail is well-known, but how do you measure its success? Paul Stanway, Creative Director of brand experience agency XYZ, explains...
The simple truth about tech marketing
Nov 15, 2018
bbp explains how brands can create a straightforward tech experience in a few simple steps. Feeling confused these days? You’re not alone. Because our senses are under...