Tag: CAP Code, comment, competition, competitions, crowdsourcing, digital, Limelight, opinion, prize draw, prize draws, prize promotion, prize promotions, regulations, social media, terms & conditions
Do good things come in small packages?
Natalie Betts of Response One looks at sampling in cosmetics COMMENT The cosmetics industry is based around selling little objects of desire, and its marketers are...
Boaty McBoatface: crowdsourcing’s unknown unknowns
Apr 14, 2016
James Holmes of Limelight looks at some of the challenges associated with crowdsourcing competitions and why marketers need to think ahead when planning their campaigns....