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Why the road less travelled is best for your next travel incentive

Travel can help engage consumers by putting unusual and unexpected incentives at the heart of marketing campaigns, says Amy Nield, Head of Prize at Sodexo The world’s...

We are seeing a resurgence of on-pack offers, says Paul McGann of marketing agency Brass

Pack-a-Punch

We are seeing a resurgence of on-pack offers, says Paul McGann of marketing agency Brass From movie downloads to cuddly toys, family holidays to festivals, it seems to...