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Using sports travel to inspire sales promotion

Niki Pembroke, Head of Travel solutions at Inspire, considers whether linking sporting events with sales promotion can drive sales. Marketers and Sales Managers face...

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The merging worlds of retail and experiential

Chris Wareham, Managing Director at Mash Staffing, shares how brand experience is reshaping retail to create better connections with consumers.  Experiential is a...

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Reinventing the airline experience using an analysis of passenger emotions

Adam Larter, strategy director at brand strategy and content creation agency Studio Black Tomato, and the team, share their findings on consumers emotional experiences...

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IPM Bitesize creative profile: Margate

OK, let’s start with a quick word association exercise… What immediately springs to mind when you hear the name ‘Margate’? Rain-soaked family days out at the...

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Shopper marketing trends 2020

Darren Keen, CEO International Markets at The Mars Agency, runs through the seven key trends which will shape the shopper marketing landscape over the next 12 months....

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OK Boomer – look what you’ve gone and done!

Andrew Ryan, Director at Halo Promo Risk, shares how ageism in marketing plans should be avoided at all costs. As if getting old isn’t challenging enough for us Baby...

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The importance of wellbeing at work

Jenny Pollard, HR Director in EMEA at Wasserman UK shares the importance of wellbeing programme at work and how it benefits employees and company. Research has shown...

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Why not wish for some campaign longevity this Christmas?

Molly Harrison, Account Executive at Black Tomato in the Promotions Team, explores campaign loyalty and long-term success over the festive period. Christmas is...

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The permissibility of pleasure: How less is becoming more

Callum Saunders, Head of Planning at ZEAL Creative, shares how brands must cater their products and services to the shopper demand of permissible pleasure. The world of...

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Travel trends driving sales promotion in 2020

Niki Pembroke, Head of Travel solutions at Inspire, reflects on recent travel incentives trends used in sales promotion. Travel inspires sales Whether for Marketing,...