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Physical stores are for shoppers not purchasers

Gavin Silsby, Planning Director at Haygarth, shares how retailers can offer environments that reflect the motivations of today’s bricks & mortar shoppers. ...

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Brands that raise self-esteem win over Millennials

Tamara Gillan, CEO of Cherry London and Founder of The WealthiHer Network, explains why brands that raise self-esteem through authentic and trustworthy communications...

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The extraordinary benefit of delivering a positive prize experience

Sophie Chambers, Director at Cloud Nine Incentives, explains how a positive prize winning experience can ensure consumers brand loyalty and positive brand reputation. ...

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Creating connections with consumers through product sampling

Craig Williams, Director at The Work Perk, explains how brand-to-hand activations within the office environment result in consumers reacting much more positively towards...

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The Attention Economy and your business’ scarcest resource in 2019

Ceri Gravelle, Managing Director at Eventeem, shares how to market to the ‘attention scarcity’.  Marketers are facing an ever-increasing scarcity when they...

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What your brand can learn from Love Island Partnerships

Chris Wilson, Head of Brand Partnerships at Ingenuity, shares what brands can learn from Love Island Partnerships The UK’s largest TV show is coming to a conclusion...

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Creating experiential concepts for the youth market

Ben Bestford, Director at BAM Agency Ltd, shares the secrets to creating experimental concepts that engage youth markets. Experiential marketing is broadly defined as...

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The value of cinema promotions

Ian Lacey, Business Development Director at Filmology, shares his thoughts on the value of cinema lead promotions to drive sales. Everyone loves cinema! Okay, that...

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Love Island – It is what it is

Brass agencies Content, PR and Media teams come together to share their thoughts on Love Island and what marketers can learn from it. Whether you love it or hate it (and...

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The growing use of freelancers could be vital to the industry’s success

Pavel Shynkarenko, founder of Flime.com, shares advice on effectively managing freelancer contracts In today’s global economy, freelancers and contractors play a vital...