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Travel trends of the Youth Market 2020

Eleanor Morris, Creative and Digital Executive at BAM UK, shares how global travel markets can adapt to target conscious Gen Z travellers. With a passion for exploration...

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Why virtual reality matters to experiential marketing

Lee McCarrick, Business Development Manager at Eventeem, shares how using virtual reality in experiential marketing campaigns create higher consumer engagement. Virtual...

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Advertising and marketing alcohol products in Ireland

The controversial Public Health (Alcohol) Act 2018 comes into force in November 2019. The Act makes significant changes to the advertising and marketing of alcohol...

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Brands: Beware poking fun at traditional advertising

Nikky Day, Senior Content Executive at Brass Agency, shares how brands’ attempts in challenging traditional advertising techniques can become another cliché....

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5 customer experience principles to max out your next promotion

Jason Waghorn, Director at VCG PromoRisk, shares how applying the principles of customer experience design can give promotions an effectiveness boost. A sales promotion...

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Increasing impact with occasion based sampling

Craig Williams & Hannah Campbell, Directors of the IPM COGS Awards 2019 Headline Sponsor, The Work Perk, share how brands should capitalise on occasion based...

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Experiential marketing ROI: How do your people measure up?

Carina Filek, Global COO of Elevate Staffing and Staffing Partner of the IPM COGS Awards 2019, shares how brands can measure the impact of their event staffing teams...

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What clients are looking for in their Agency leads to become true strategic partners

Abigail Dixon, Director of Labyrinth Marketing and IPM Diploma Course Leader, shares how agencies should understand the clients changing needs to become their...

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Doordrops Reinvented

Mark Davies, Managing Director of Whistl, shares how doordrop coupon marketing can be used to engage directly with customers  and drive behaviour change A lot has...

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Data transfers in the event of a no deal Brexit

Are you a UK agency or brand running a promotion in Ireland? If so you may be transferring personal data of Irish entrants from an organisation Ireland to the UK and you...