Tag: ,

Monetising The Metaverse-Opinion By Together Agency

Can everyday food and drink brands turn the Metaverse into a meaningful business enterprise? At Together Agency, we’re always identifying relevant trends to keep our...

Incentives Second Only To Price In Attracting Value-seeking Consumers In The Cost-of-living Crisis

Brands who offer customer incentives can cut cost of acquisition and retention in the year ahead UK consumers say that incentives will be key to securing their loyalty...

Behavioural Science Meets Creativity

By Sara Bru-Garcia on Behalf of The Together Agency Whether it’s getting people to buy a product or persuading them to use a service, we’re in the business of...

How To Create The ‘Feel Good’ Retail We All Need Right Now

By Rupert Cook – Marketing Director Gekko Group While the economy has fully opened up after the end of pandemic restrictions, we are faced with fresh challenges....

Facilitating Promotional Marketing Campaign Success

By Julian Kent, Sales Director, Multi Resource Marketing Ltd Most promotional activities aim to generate more sales for the client and provide a good return on...

How to win business in the face of the great customer resignation

By Andy Philpott, Sales and Marketing Director at Edenred. The first half of 2022 has seen brutal increases in the cost of living, not seen in a generation. Behind a...

Connected, Convenient, Commercial: Product Trial in a Post-Pandemic World

By Rob Booker, Client Partner at TRO Whilst Covid-19 has led to a challenging couple of years for many parts of the economy, changing consumer habits have had a broadly...

Who’d have thought the QR code would be the New Normal?

By Rob Scott, Creative Director, TLC I recently revisited a planning piece from BBH, published at the height of the pandemic called Clumsy Human. It predicted three...

Don’t forget the human: the importance of staffing

By Gemma Moore, Staffing Director at TRO With IRL experiences on the rise, the importance of people – the face of those experiences – should be high on the list of...

Best in Class Global Shopper Tool Kits

By Carrie Chappell, Associate Director Haygarth. “Thank you for delivering us the most comprehensive shopper tool kit the business has ever produced. I have no doubt...