Tag: connect, headline sponsor, news, opinion, prize promotion, trust and transparency
Trust and transparency in the Prize Promotion industry
Tom Stagg, Sales Manager at Worldwide Special Risks – headline sponsor of IPM CONNECT 2019, shares the importance of ‘trust and transparency’ in the...
Ellie Ward at Brass shares her IPM Diploma journey
Ellie Ward, Senior Account Executive at Brass, shares her learning journey through the IPM Diploma and how it’s helping her career. BEFORE Hi, I’m Ellie and I joined...
New research shows that younger consumers rate experiences over products
Alastair Lockhart, Insight Director at Savvy, reveals new survey findings on UK consumers and the types of activity that appeal to them. A new survey (of 1,000 UK...
Retail Renaissance
Daniel Todaro, Group Managing Director at Gekko, shares how brands need to evolve to meet the needs of the generational shifts in shopping habits The high street is...
How we embrace change – a watershed moment for brands
Jo Hudson, Planning Director at PrettyGreen shares how brands and agencies can embrace change to open up new opportunities. Following the high fat/sugar/salt (HFSS)...
First impressions count
Lee McCarrick, Business Development Manager at eventeem, shares some tips and advice on how brands can make their first impressions count when interacting with potential...
Consumer spending trends in the UK
IPM Research Partner Zinklar Agile Market Research, recently published a report on the good and bad of the UK’s spending habits. UK & Ireland Market Lead,...
How to make your prizes and promotions Instagrammable
Colin Blake, Director at NDL Group, shares his thoughts on how companies can make use of the Instagram effect for prizes and promotions. If last year was the year of...
Understanding customer expectations of brand loyalty programmes
Michael Kalli from ELLO Media tells us about the research they have conducted into consumer expectations of loyalty programmes in the market and have created a report...
Analysis of the Asda-Sainsbury’s merger
Catherine Shuttleworth, owner of Savvy shares her thoughts and analysis on the Asda-Sainsbury’s merger. **UPDATE 25/04/2019** As anticipated, the CMA have...
