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How charities had to diversify during lockdown

The term “charity starts at home” is now truer than ever with unemployment rates at 4.9% (The Guardian) and many of the public now suffering the consequences due to...

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Voice Tech and Alexa – Past, Present and Future By Maria Noel Reyes At VozLab

Time flies when you’re having fun, and I have had fun with Alexa. For six years to be specific, that’s how young she is. She is engaging and everyone in the family...

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The Nudge Factor

How and why you should deploy behavioural insights to power customer acquisition New customers are the lifeblood of any business. They aren’t just critical for growth:...

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Cinema Returns On May 17th – Is It Still A Powerful Promotional Tool?

The invention of television, war, video, DVD’s and streaming services have all been declared to be the “death of cinema”, but it survived and thrived…will...

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ON PACK PROMOTIONS: CASH IS KING AGAIN… FOR NOW

2020 was a challenging year for us all and saw many brands having to make huge changes to adjust to the difficult climate, none more so than FMCG brands who have had to...

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Will you succumb to the latest #Challenge?

The landscape of how we engage with our peers, friends and colleagues has so dramatically changed in recent years that trying to explain what succeeds and what attracts...

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Covid 19: Top ways to tactically boost sales without slashing prices

Covid 19 has had a huge impact and presented several challenges to the ever-changing world of retail. It is clear that bricks and mortar models are going to have to...

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Top tips on writing a great Promotional Brief

Have you ever struggled to create a clear and concise brief for your supplier? Never knowing what information you need to provide, whether it’s too little or too much...

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HOW BRANDS CAN HELP SAVE THE HOSPITALITY SECTOR & OUR SUMMER

Andrew Orr, Client Partner Director at Shared Experience Agency TRO, discusses how brands can support the hospitality sector in a Covid world. Everything that can be...

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The challenges in the ‘normalisation’ of retail marketing

So as the world looks to accelerate the post-peak recovery, it seems the ever-changing world of retail must change again. Inevitably, customer confidence has taken...