Tag: industry, news, opinion
Will you succumb to the latest #Challenge?
The landscape of how we engage with our peers, friends and colleagues has so dramatically changed in recent years that trying to explain what succeeds and what attracts...
Covid 19: Top ways to tactically boost sales without slashing prices
Covid 19 has had a huge impact and presented several challenges to the ever-changing world of retail. It is clear that bricks and mortar models are going to have to...
Top tips on writing a great Promotional Brief
Have you ever struggled to create a clear and concise brief for your supplier? Never knowing what information you need to provide, whether it’s too little or too much...
HOW BRANDS CAN HELP SAVE THE HOSPITALITY SECTOR & OUR SUMMER
Andrew Orr, Client Partner Director at Shared Experience Agency TRO, discusses how brands can support the hospitality sector in a Covid world. Everything that can be...
The challenges in the ‘normalisation’ of retail marketing
So as the world looks to accelerate the post-peak recovery, it seems the ever-changing world of retail must change again. Inevitably, customer confidence has taken...
How have consumer shopping habits changed since the lockdown? Part 2
This is the second part of how shopping habits have changed since the lockdown. In Part 1 we looked at the rise of The Weekly Shop and Shopping Local, and what this...
How have consumer shopping habits changed since the lockdown? Part 1
Consumer spending on food and drink is at an all-time high, March was the busiest month on record for UK supermarkets, seeing a 20.6% rise in sales according...
Half Term takes on a different look this year
We are well and truly into lockdown (albeit with perhaps some end now in sight), the sunny weather has arrived and seems to be here for the short term at least. I can...
Evolution of Lockdown
In a recent call with a potential client, we referenced Kantar Consulting’s graph on the public’s emotional response to the present situation. After the downward...
The Future of Sales Promotions
It goes without saying that the situation that we all find ourselves in now is unexpected and unprecedented. No-one quite knows what is going to happen next. We do know...
