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Why not wish for some campaign longevity this Christmas?

Molly Harrison, Account Executive at Black Tomato in the Promotions Team, explores campaign loyalty and long-term success over the festive period. Christmas is...

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The permissibility of pleasure: How less is becoming more

Callum Saunders, Head of Planning at ZEAL Creative, shares how brands must cater their products and services to the shopper demand of permissible pleasure. The world of...

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Travel trends driving sales promotion in 2020

Niki Pembroke, Head of Travel solutions at Inspire, reflects on recent travel incentives trends used in sales promotion. Travel inspires sales Whether for Marketing,...

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The real reason consumers change brands

Natalie Betts, Director at Relish Agency, shares how trial and sample of a product can encourage consumers to change the brands they habitually buy from. There are a...

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The Unsung Heroes of Prize Promotions

Meghan Williams, Prize Fulfillment Executive at the Black Tomato Agency discusses how crucial fulfilment is to the overall success of a Prize Promotion Campaign We pride...

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2020: Cutting through a year of sport (without the sponsorship fees)

Tom Sugg, Partnerships and Business Development Director at Brand Culture, shares how brands can make the most of colossal events without infringing on the strict...

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The importance of experience for the beauty industry

Jo Curtis, co-founder of Jackanory, shares how three Es (Experience, Environment and Engagement) lead to successful experiential activation in the beauty industry.  ...

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An internet without advertising

Adam Larter, Strategy Director at Studio Black Tomato, explores a possible internet without advertising and what this could mean for brands.  Can the internet be...

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Instant gratification, AI, and the impact on marketing strategies

Jo Kimber, Managing Director of Granby Marketing and SwiftReceipt, shares how brands can use AI to ensure promotional campaigns capture your audience’s attention....

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The journey to becoming a B Corp

Justine Clement, Founder & CEO of The Life Adventure & The Happy Prize Company, shares the benefits and challenges of becoming a certified B Corp. A few weeks...