Home Posts tagged opinion (Page 14)
Tag: campaign management, campaign planning, comment, competition, competitions, compliance, Enable, Institute of Promotional Marketing, IPM, IPM Diploma, on-pack promotion, on-pack promotions, opinion, prize draw, prize draws, prize promotion, prize promotions, promotional mechanics, promotional risk management, risk management, security, shopper, shopper marketing
Can programmatic make the perfect partnership?
Apr 05, 2017
Technology is heralding a brave new world of creative partnership marketing, but we’re not just talking about Match.com for brands. A little human meddling still goes...
In promotional marketing, the devil is in the detail
Jan 19, 2018
Promotions are complex processes, and to get them right you must impose rigorous control on all elements of the activity, says Neil Barnes of Enable Promotional...