Tag: campaign management, campaign planning, comment, competition, competitions, compliance, Enable, Institute of Promotional Marketing, IPM, IPM Diploma, on-pack promotion, on-pack promotions, opinion, prize draw, prize draws, prize promotion, prize promotions, promotional mechanics, promotional risk management, risk management, security, shopper, shopper marketing
Getting the most from your incentive program
How do you get the maximum amount of impact from an incentive program, asks Dan Kelly of Corporate Rewards. Employee incentives are a great way to drive the performance...
‘Content is King’ – or is it?
Content marketing and promotional marketing can work together, argues Tim Tsung of Grey Shopper Traditional advertising begins by delivering features, benefits, and a...
Three key ways innovative packaging can boost a promotion
New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo. PROMOTIONAL FEATURE...
Can programmatic make the perfect partnership?
Technology is heralding a brave new world of creative partnership marketing, but we’re not just talking about Match.com for brands. A little human meddling still goes...
Boaty McBoatface: crowdsourcing’s unknown unknowns
James Holmes of Limelight looks at some of the challenges associated with crowdsourcing competitions and why marketers need to think ahead when planning their campaigns....
Do good things come in small packages?
Natalie Betts of Response One looks at sampling in cosmetics COMMENT The cosmetics industry is based around selling little objects of desire, and its marketers are...
In promotional marketing, the devil is in the detail
Jan 19, 2018
Promotions are complex processes, and to get them right you must impose rigorous control on all elements of the activity, says Neil Barnes of Enable Promotional...