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Promotions are complex processes, and to get them right you must impose rigorous control on all elements of the activity, says Neil Barnes of Enable Promotional Marketing

In promotional marketing, the devil is in the detail

Promotions are complex processes, and to get them right you must impose rigorous control on all elements of the activity, says Neil Barnes of Enable Promotional...

How do you get the maximum amount of impact from an incentive program, asks Dan Kelly of Corporate Rewards.

Getting the most from your incentive program

How do you get the maximum amount of impact from an incentive program, asks Dan Kelly of Corporate Rewards. Employee incentives are a great way to drive the performance...

Content marketing and promotional marketing can work together, argues Tim Tsung of Grey Shopper

‘Content is King’ – or is it?

Content marketing and promotional marketing can work together, argues Tim Tsung of Grey Shopper Traditional advertising begins by delivering features, benefits, and a...

New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo

Three key ways innovative packaging can boost a promotion

New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo. PROMOTIONAL FEATURE...

Technology is heralding a brave new world of creative partnership marketing, but we’re not just talking about Match.com for brands. A little human meddling still goes a long way, says Richard Barnes, MD of Promotions at Brand & Deliver

Can programmatic make the perfect partnership?

Technology is heralding a brave new world of creative partnership marketing, but we’re not just talking about Match.com for brands. A little human meddling still goes...

James Holmes of Limelight looks at some of the challenges associated with crowdsourcing competitions and why marketers need to think ahead when planning their campaigns.

Boaty McBoatface: crowdsourcing’s unknown unknowns

James Holmes of Limelight looks at some of the challenges associated with crowdsourcing competitions and why marketers need to think ahead when planning their campaigns....

Natalie Betts of Response One looks at sampling in cosmetics

Do good things come in small packages?

Natalie Betts of Response One looks at sampling in cosmetics COMMENT The cosmetics industry is based around selling little objects of desire, and its marketers are...