Home Posts tagged opinion (Page 14)
Tag: comment, data, data analytics, event marketing, fixed fee, opia, opinion, partnership, partnership marketing, partnerships, promotional risk management, research, risk management, sponsorship, sports, sports sponsorship
Heritage Brands: Staying Relevant Amongst the Cool New Challengers
Jun 08, 2018
Agile start-ups are subverting the grocery aisles – older brands must learn their tricks to stay ahead of them, says Sam Bannister of Brass Agency You only have to...
Read moreComments Off on Heritage Brands: Staying Relevant Amongst the Cool New Challengers
It’s sampling, Jim, but not as we know it
May 31, 2018
Digital sampling may sound like a contradiction – but there can be major advantages to injecting a digital element into the process of getting samples into people’s...
Read moreComments Off on It’s sampling, Jim, but not as we know it
Have we seen the end of coalition loyalty programmes?
May 13, 2018
There is a growing trend for brands to create their own loyalty programmes, rather than sign up to coalition loyalty schemes, says Belinda Clark of RAPP UK When...
Read moreComments Off on Have we seen the end of coalition loyalty programmes?
Can programmatic make the perfect partnership?
Apr 05, 2017
Technology is heralding a brave new world of creative partnership marketing, but we’re not just talking about Match.com for brands. A little human meddling still goes...
Analytics: linking to major sporting events no longer fantasy football
Jun 13, 2018
Partnerships based on advanced sports analytics can lower costs and open up creative sales promotions opportunities around major sporting events, says Martin Bailey of...