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Xbox has installed a series of Christmas lights that form the first-ever game trailer consumers can actually walk through. The lights – installed in the shopping plaza in London’s Brunswick Centre – don’t feature traditional festive imagery. Instead, they tell a story about hordes of flesh-eating zombies, to promote the new Christmas-themed zombie game Dead Rising 4.

Xbox launches zombie game trailer in Christmas lights

Xbox has installed a series of Christmas lights that form the first-ever game trailer consumers can actually walk through. The lights – installed in the shopping plaza...

Red Bull is launching a new free social media tool called Shout/out, which incorporates speed-reading techniques to turn users’ text into ‘flash card’ messages, removing the constraints imposed by, for example, Twitter’s 140-word character limit.

Red Bull Shout/out debut

Red Bull is launching a new free social media tool called Shout/out, which incorporates speed-reading techniques to turn users’ text into ‘flash card’ messages,...

Hendricks-London-Bus-Herbert-new

Hendrick’s bus-and-tonic rides

Hendrick’s Gin is offering London commuters the chance to drink a selection of cocktails and enjoy a cucumber macaron as they tour London in a classic Routemaster...

Doritos' new flavour campaign offers the chance to win £20,000 by voting to eliminate one of two new flavours – Sizzling Salsa or Ultimate Cheeseburger.

Doritos £20,000 choice challenge

Doritos has launched a new flavour campaign, offering consumers the chance to win £20,000 by voting to eliminate one of two new flavours – Sizzling Salsa or Ultimate...

Rollover Hot Dogs has launched a new competition to win a trip to Iceland in partnership with Star Trek Beyond, which opens in the UK on July 22nd 2016.

Rollover Star Trek Beyond prize promo

Rollover Hot Dogs has launched a new competition to win a star-gazing short break trip to Iceland for two people, in partnership with the upcoming Star Trek Beyond movie...

Dr. Oetker Ristorante, the thin and crispy frozen pizza brand, is launching a £3m integrated campaign including its biggest ever sampling drive.

Dr. Oetker Ristorante £3m integrated push

Dr. Oetker Ristorante, the UK’s leading thin and crispy frozen pizza brand, is launching a £3m integrated support campaign including its biggest ever sampling drive....

Ryvita has launched a new ‘Revoluncheon’ campaign, including experiential in city centres and offices in London, Manchester, Birmingham and Cardiff.

Ryvita launches Revoluncheon

Crispbread brand Ryvita has launched a new ‘Revoluncheon’ campaign, including experiential outreach to city centres and offices in London, Manchester, Birmingham and...

Kraft Heinz US is linking with the NHL, NHL PLayers Association NBC Sports Group and USA Hockey to find America's most passionate ice hockey community.

Kraft Heinz, NHL: Kraft Hockeyville USA

Kraft Heinz in the US is linking with the National Hockey League, the National Hockey League Players’ Association (NHLPA), NBC Sports Group and USA Hockey to find...

Taco Bell is targeting younger consumers with a new mobile game, Explore, that encourages people to live the brand slogan ‘Live Mas’ on social media.

Taco Bell US gamified loyalty app

Taco Bell is targeting younger ‘Millennial’ consumers with a new mobile game, Explore, that encourages people to exemplify the brand slogan ‘Live Mas’ on social...

Peperami, sponsor of the Professional Darts Corporation, is launching a social TV channel with live content from the William Hill World Darts Championships.

Peperami Darts social TV channel

Peperami, the sponsor of the Professional Darts Corporation, is launching a dedicated social TV channel hosting behind the scenes content and social banter live from the...