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weetabix away

Weetabix turbo charges ‘Any-which-way-a-bix’ campaign

Weetabix is bringing back its disruptive Any-Which-Way-A-Bix messaging ready for the Back to School period. The multi-channel promotion will see a return to TV of the...

Breakfast cereal brand Weetabix is running a free fruit on-pack promotion to help people start 2018 in a healthy way.

Weetabix offers £5 free fruit in on-pack promotion

Breakfast cereal brand Weetabix is running a free fruit on-pack promotion to help people start 2018 in a healthy way. The ‘£5-off’ fruit promotion runs from the...

Weetabix on the Go breakfast drink will be sampled to 200,000 festival goers this summer, following a deal between Weetabix and live entertainment company Live Nation.

Weetabix on the Go signs deal with Live Nation

Weetabix on the Go breakfast drink will be sampled to 200,000 festival goers this summer, following a deal between Weetabix and live entertainment company Live Nation....

Ready Brek has teamed up with Play-Doh for a new on-pack promotion running until January 31st 2017.. where consumers can get £5 off Play-Doh when spending £20 or more on the children’s modeling clay or associated Play-Doh products such as the Play-Doh factory. The promotion will be appearing on the breakfast cereal’s Original variety 450g and 750g pack sizes.

Ready Brek partners Play-Doh

Ready Brek has teamed up with Play-Doh for a new on-pack promotion running until January 31st 2017, where consumers can get £5 off Play-Doh when spending £20 or more...

Rather than just looking to reach their target audience, brands should aim to get them more deeply involved, says Pete Davis at Get Me Media.

Make participation your ultimate goal

Rather than just looking to reach their target audience, brands should aim to get them more deeply involved, says Pete Davis at Get Me Media. If brands struggle with one...

The Color Run Presented by Skittles UK event series has signed up Renault, Capri-Sun and Alpen as sponsors for 2016,

The Color Run Presented By Skittles 2016

The Color Run Presented by Skittles UK event series, which will be taking place in five cities throughout the UK this summer, has announced that Renault, Capri-Sun and...

Weetabix is relaunching its Weetabuddies campaign in partnership with Cartoon Network. The campaign aims to get kids to eat a healthy nutritious breakfast.

Weetabix links with Cartoon Network

Weetabix is relaunching its successful Weetabuddies campaign with a new year-long partnership with Cartoon Network. Aimed at inspiring a new generation of cereal eaters,...