In the US, Levi Strauss & Co. has linked with Goodwill to help shoppers give unwanted clothing and footwear to the charity and also raise funds.
The clothing giant has put a special shipping label on its US ecommerce sites for its Levi’s and Dockers brands which consumers can download for free. They can then fill boxes – such as the ones they get when they order goods from Levi’s and Dockers – with old clothes and shoes they want to donate to charity, stick the labels on and put them in the post. They will be sent to the local Goodwill depot.
Levi’s is also donating $5 for every box shipped using one of the labels, up to a maximum of $50,000. On Giving Tuesday (December 1st, 2015), Levi’s will double its contribution to $10 for every free shipping label used, in support of the Global Day of Giving.
Marc Rosen, head of global ecommerce at Levi Strauss & Co, says: “Our partnership with Goodwill gives consumers a chance to reuse the boxes they receive from us, fill them with clothing they no longer need and support the important work of Goodwill in the process — it’s a win for online shoppers, the community and the planet.”
Levi Strauss & Co has a long track record of supporting charitable initiatives and has been a partner of Goodwill for many years.
Jim Gibbons, president and CEO of Goodwill Industries International, observes: “Donating allows Goodwill to fulfill its mission of supporting local communities by creating jobs and providing services to help people build their careers, while keeping textiles and other goods out of landfills.”
Goodwill alone diverted more than three billion pounds in weight of donated goods from landfills last year.
The Levi’s activity is supported by a service called Give Back Box, which allows consumers to reuse shipping boxes and even old cardboard to donate unwanted clothing and other items to charity. The idea is to make it easier for consumers to give things they no longer need to charity, saving them the hassle of having to go to a charity shop or collection point.