Tag: apps, books, confectionery, digital, film, Google, Mars, music, on-pack, on-pack promotion, online, online retail, partnership, partnership marketing, partnerships, retail, shopper, shopper marketing, TV
Mars UK partners Google Play for Sweet Nights In
Mars Chocolate UK has updated its annual film-related on pack promotion through a partnership with Google Play which sees the confectionery giant offering consumers...
Mobile App usage declines
While smartphone traffic in Europe has more than doubled between 2014 and 2016, new and repeat use of mobile apps is starting to plateau in France, Germany and the UK,...
Unilever backs ‘Snatch’ promotional mobile app
Snatch, a brand new Augmented Reality gaming app which allows consumers to win coupons and prizes, has won backing from Unilever Ventures, the investment arm of FMCG...
Chinatown London Chinese New Year promo and app
Real estate investment trust Shaftesbury has launched a Chinese New Year marketing campaign with a special Red Packet mobile app containing surprise discounts, exclusive...
Change4Life barcode scanning app targets pre-school sugar
The latest Change4Life campaign, backed up a by a free app which scans product barcodes and compares ingredients, aims to educate families about the significant amount...
Budweiser partners Uber for responsible drinking drive
In its biggest ever UK responsible drinking campaign, Budweiser has launched a partnership with Uber to offer free rides to all its new users throughout December –...
Sony Ghostbusters partnerships for retail launch
Sony Pictures Home Entertainment is partnering with four high profile brands, Dunkin’ Donuts, minicabit, Northern Rail and South West Trains, to support the release of...
minicabit Ghostbusters Ecto-1 promo
This Halloween, UK cab comparison site minicabit is teaming up with Sony Pictures to give wannabe ghost hunters the chance to win a once in a lifetime chance to ride...
GLACÉAU geo-targeted DOOH push
GLACÉAU smartwater is running a geo-targeted ‘hyper-local’ Digital Out-Of-Home (DOOH) campaign which shares tips from celebrities, fashion experts and other...
Citizenme lets people control data
Citizenme, a service which aims to put people back in control of their digital information, has announced the availability of its new mobile app which offers cash...
