Tag: books, brand experience, experiential, literature, partnership, partnership marketing, pop-up, reading
Penguin Classics launches pop-up book shop
On 24th March 2019, Penguin Classics is launching ‘Happy Reading’, its first ever pop-up bookshop in Shoreditch to celebrate reading for pleasure and the...
Enid Blyton Entertainment chooses Brand & Deliver for UK partnerships
Enid Blyton Entertainment (EBE) has appointed Brand & Deliver (B&D) to secure UK brand partnerships for its portfolio of Enid Blyton brands. Enid Blyton...
Col Sanders as romantic hero in KFC US Mother’s Day promo
To celebrate Mother’s Day in the US, KFC is giving away a free romance novella, ‘Tender Wings of Desire’, featuring founder (and now brand character) Colonel...
Mars UK partners Google Play for Sweet Nights In
Mars Chocolate UK has updated its annual film-related on pack promotion through a partnership with Google Play which sees the confectionery giant offering consumers...
Chocolate Lovers’ Wedding partnerships
Award-winning publisher Little Brown Books is running a partnership campaign with artisan bakery chain Maison Blanc and international online wedding planning service...
