Tag: , , , , , , , , ,

james bond

Secret Cinema to create James Bond experience at a secret London location

Secret Cinema will create an experience centred around James Bond – one of the most successful British film franchises ever. For the very first time, Secret Cinema...

deadpool

Deadpool 2 brought back Blockbuster to the UK

Blockbuster Video recently made a nostalgic return to the British high street this month thanks to Ryan Reynolds’ wisecracking superhero Deadpool. A brand new...

Cinema

Why the big screen means big business for brands

Paul Parry, Head of Filmology, highlights the benefits of running cinema and film promotions for brands. If you’ve ever wondered where cinema is headed next, look no...

week 34

Vodafone creates cinema from 100 mobile phones

Vodafone recently launched the #VodafonePocketCinema, which invited shoppers at the Birmingham Bullring to take a seat in giant comfy deck chairs, devour some popcorn...

Flavoured Alcoholic Beverage brand Hooch is set to unveil its biggest ever promotion, which will see the brand giving away a movie with every purchase of a promotional bottle or pack. Consumers will have access to thousands of movies at the touch of a button, including many of the biggest cinema blockbusters.

Hooch targets 10m consumers with free movie campaign

Flavoured Alcoholic Beverage brand Hooch is set to unveil its biggest ever promotion, which will see the brand giving away a movie with every purchase of a promotional...

Rollover Hot Dogs is partnering with Mission: Impossible Fall Out, the sixth film in the Mission: Impossible series (in UK cinemas 25th July) with a competition to win a romantic trip for two to Paris, including a helicopter tour from Paris to Versailles.

Rollover partners Mission: Impossible Fallout for Paris trip competition

Rollover Hot Dogs is partnering with Mission: Impossible Fallout, the sixth film in the Mission: Impossible series (in UK cinemas 25th July) with a competition to win a...

Household towel brand Plenty is collaborating with Disney ahead of the hotly-anticipated launch of the Disney∙Pixar film Incredibles 2, which will be released in UK cinemas on July 13th.

Plenty launches Incredibles 2 on-pack offer

Household towel brand Plenty is collaborating with Disney ahead of the hotly-anticipated launch of the Disney∙Pixar film Incredibles 2, which will be released in UK...

Paul Parry of Filmology, part of consumer engagement specialists Sodexo Neon, Headline Sponsor of the IPM Awards 2018, explains why marketers can’t afford to miss out on the latest films

Promotions with Star Power!

Paul Parry of Filmology, part of consumer engagement specialists Sodexo Neon, Headline Sponsor of the IPM Awards 2018, explains why marketers can’t afford to miss out...

Kettle Chips has launched an ‘Upgrade your lunch’ on pack promotion on its full single serve and multi-pack ranges offering consumers the chance to win the lunch upgrade of a lifetime – plus every purchaser can also rent a digital film in full HD from Chili Cinema for just £1.

Kettle Chips ‘upgrade lunch’ promotion offers Hollywood trip prize

Kettle Chips has launched an ‘Upgrade your lunch’ on pack promotion on its full single serve and multi-pack ranges offering consumers the chance to win the lunch...

Applewood Smoked Cheddar is running an on-pack promotion in partnership with new British romantic comedy film, Finding Your Feet, offering a prize of flights for two to Rome, two nights’ accommodation plus sightseeing and a meal at a top restaurant.

Applewood Cheddar links with ‘Finding Your Feet’ for Rome prize promo

Applewood Smoked Cheddar is running an on-pack promotion in partnership with new British romantic comedy film, Finding Your Feet, offering a prize of flights for two to...