Mars Chocolate UK has updated its annual film-related on pack promotion through a partnership with Google Play which sees the confectionery giant offering consumers money off films as well as discounts off TV shows, books, music and apps.
The new Sweet Nights In campaign will reward consumers with 50% off the latest movie rentals and £3 credit they can use across a wide range of TV, books, music and apps.
Consumers who buy three promotional flashed products across Mars’ standard pouch, multipack bar and large block ranges and then register the codes printed on the packs at www.sweetnightsin.co.uk will receive voucher codes which they can then redeem for 50% off the film rental of their choice from Google Play. They also get a £3 credit to their Google Payments account.
Brands involved in the promotion include Maltesers, Galaxy, M&M’s, Mars, Snickers and Twix.
Bep Dhaliwal, Trade Communications Manager – Mars Chocolate UK, says: “Our Sweet Nights In promotion is our first brand activation involving our biggest blockbuster SKUs across bars, bitesize and block segments. Rooted in cutting edge shopper and consumer insight, we’re confident this promotion can help drive growth across the category, boost sales for retailers, and provide consumers with a great chance to enjoy blockbuster films with Mars’ blockbuster brands.”
Previous Mars UK film-related promotions, such as last August’s Sweet Sundays, have seen the confectionery brand offer cinema tickets as incentives.