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Energy drink Carabao has launched an on-pack promotion to celebrate its three-year deal with the English Football League, which sees the Thai brand getting naming rights on the EFL Cup, now known as the Carabao Cups.

Carabao launches ‘Carabao Cup’ promotion to mark EFL sponsorship deal

Energy drink Carabao has launched an on-pack promotion to celebrate its three-year deal with the English Football League, which sees the Thai brand getting naming rights...

Grace Foods UK is encouraging consumers to #RebootNormal with its biggest ever investment in its Grace Say Aloe soft drinks range. The £1million campaign runs from July to October. It will reach more than 10 million consumers, encouraging shoppers to ‘Reboot Your Normal’ with a light-hearted take on everyday ‘normal’ activities.

Grace Foods puts biggest ever investment behind Grace Say Aloe

Grace Foods UK is encouraging consumers to #RebootNormal with its biggest ever investment in its Grace Say Aloe soft drinks range. The £1million campaign runs from July...

Volvic, the Danone-owned mineral water brand, is kicking off its biggest-ever UK marketing campaign this summer across its flavoured waters range, Volvic Touch of Fruit and Volvic Juiced. The ‘Let It Out’ initiative reaches out to consumers through multiple channels to raise awareness and ultimately drive penetration, and will include a massive sampling operation across three key UK cities and a partnership with The Sun newspaper to distribute yet more free samples.

Volvic launches biggest ever campaign to inspire consumers to ‘Let It Out’

Volvic, the Danone-owned mineral water brand, is kicking off its biggest-ever UK marketing campaign this summer across its flavoured waters range, Volvic Touch of Fruit...

Britvic is to run a sampling campaign at UK universities to promote the latest addition to the Pepsi MAX flavour portfolio – Pepsi MAX Ginger. The campaign will centre around a state-of-the-art photo booth experience to drive social sharing.

Pepsi MAX Ginger experiential sampling and photo activation

Britvic is to run a sampling campaign at UK universities to promote the latest addition to the Pepsi MAX flavour portfolio – Pepsi MAX Ginger. The campaign will centre...

Lipton, the UK’s No.1 Ice Tea brand, is visiting city centres nationwide for a 23-day roadshow, as part of its ‘Let’s Go’ summer campaign.

Lipton Ice Tea summer experiential campaign

Lipton, the UK’s No.1 Ice Tea brand, is visiting city centres nationwide for a 23-day roadshow, as part of its ‘Let’s Go’ summer campaign. Urban spaces are being...

Carbonated soft drink brand Orangina is launching a £2.4m experiential campaign this month, including sampling, plus an exclusive competition for independent retailers.

Orangina £2.4m sampling campaign plus retailer competition

Carbonated soft drink brand Orangina is launching a £2.4m experiential campaign this month, including sampling, plus an exclusive competition for independent retailers....

Belvoir Fruit Farms, makers of the Belvoir brand of fruit cordials, is backing its Little Drop of Lovely marketing campaign with a hot air balloon which will tour UK food and countryside festivals, including Bristol Balloon Fiesta, and selected supermarkets.

The Belvoir Balloon adds ‘A Little Drop of Lovely’ to UK festivals and supermarkets

Belvoir Fruit Farms, makers of the Belvoir brand of fruit cordials, is backing its Little Drop of Lovely marketing campaign with a hot air balloon which will tour UK...

Team GB gymnast Nile Wilson, Britain's Got Talent finalists Twist and Pulse and ballet star Alessia Lugoboni have teamed up with Lucozade Ribena Suntory and Transport for London to promote an offer for commuters of free journeys on the London Underground, using ‘contactless’ Lucozade Energy bottles.

Lucozade and TfL create contactless payment bottles to support ‘Find Your Flow’ campaign

Team GB gymnast Nile Wilson, Britain’s Got Talent finalists Twist and Pulse and ballet star Alessia Lugoboni have teamed up with Lucozade Ribena Suntory and...

Lucozade Ribena Suntory is running an on-pack promo for its Lucozade Sports brand which offers consumers the chance to win more prizes the more active they are.

Lucozade Sport launches Move More Win More promo

Lucozade Ribena Suntory is running an on-pack promo for its Lucozade Sports brand which offers consumers the chance to win more prizes the more active they are,...

Nurishment is launching a new campaign designed to raise awareness of the vitamin-enhanced milk brand among students and young adults.

Nurishment launches #CanDo campaign

Nurishment is launching a new campaign designed to raise awareness of the vitamin-enhanced milk brand among students and young adults. Launching last week with an...