Lipton, the UK’s No.1 Ice Tea brand, is visiting city centres nationwide for a 23-day roadshow, as part of its ‘Let’s Go’ summer campaign.
Urban spaces are being transformed by experiential agency iD, who has produced the experience on behalf of Lipton, offering the public a chance to relax and unwind with their friends.
At the experience, consumers will be able to enjoy samples of perfectly served Lipton Ice Tea alongside slices of fresh fruit, offering a moment of refreshment and disrupting the usual lunchtime routine.
Lipton’s “Let’s Go” campaign aims to tap into the mentality of millennials who prioritise social togetherness and to mobilise friends to get together and spend quality time with each other. The campaign acts as a constant reminder to never settle and always look for better experiences together.
The roadshow is part of a wider integrated campaign which includes a new TV commercial, reinforcing the great taste and refreshing qualities of Lipton Ice Tea in a playful way and is supported by social and digital media campaigns.
Lipton is distributed by Britvic, a leading international soft drinks company, with a strong British heritage. It has operations in GB, Ireland and France and exports to over 50 countries. In the UK and Ireland, it is the number one supplier of still soft drinks and the number two supplier of carbonates.
iD is a multi-award winning specialist experiential and in-store marketing agency established in 1993. It delivers large scale sampling campaigns, road shows, and immersive brand experience campaigns for clients including Britvic, PepsiCo, Unilever and Co-op. iD also provides teams of highly trained expert demonstrators in retailers throughout the UK for clients including; Nespresso, Microsoft, Revlon, Elizabeth Arden and Sage Appliances.