Tag: brand partnerships, carbonated beverages, CCEP, Coca-Cola, Coca-Cola European Partners, computer games, digital, drinks, FIFA, FIFA World Cup, Football, games, games consoles, on-pack, on-pack promotion, OOH, Out of Home, partnership, partnership marketing, partnerships, point of sale, POS, prize draw, prize draws, prize promotion, prize promotions, shopper, shopper marketing, social media, soft drinks, sports, sports sponsorship, unique codes, video games, virtual incentives
Coca-Cola kicks off 2018 FIFA World Cup activity with on-pack promo
Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating...
Asahi Super Dry uses partnerships, immersive experiences in summer campaign
Asahi Super Dry, the Super Premium Japanese beer, has launched a significant outdoor and online advertising campaign, as well as embarking on a series of partnerships...
Cadbury and Merlin reunite for on-pack free ticket promotion
Cadbury and Merlin Entertainments’ partnership, offering consumers free tickets for memorable days out during summer, is set to continue for a third year running....
Mars Wrigley launches football themed ‘Sweetstake’ promotion
Mars Wrigley Confectionery UK is launching The Sweetstake, a new football-themed on-pack promotion offering consumers the chance to win millions of prizes including...
Pringles pops UGC onto digital posters to push “Take a Bite and Win a Flight”
Snack brand Pringles has launched a nationwide Digital Out-Of-Home (DOOH) campaign to encourage participation in its Easter on-pack promotion, “Take a Bite and...
Oreo runs biscuit dispensing bus stop to push Cookie Quest game
Oreo, the world’s biggest-selling biscuit brand, has launched an innovative Out-Of-Home (OOH) campaign across London to drive purchase and participation in its 2018...
Ben & Jerry runs birthday cake ballpit sampling event
To celebrate its 40th birthday, and its new Birthday Cake flavour, ice-cream brand Ben & Jerry’s ran a giant birthday cake themed ball pit at London’s Old...
Persil celebrates 10th anniversary of ‘Dirt is Good’ with real-time DOOH park push
Persil UK has been encouraging families in London to get outdoors and active to celebrate the 10th anniversary of the launch of the brand’s ‘Dirt is Good’...
L’Occitane supports new flagship store opening with experiential and sampling
‘Natural beauty’ brand L’Occitane celebrated the launch of its new multi-sensorial flagship store on London’s Regent Street last week with a series of PR stunts...
Nākd’s social media campaign puts fans’ doodles on OOH billboards
Wholefoods snack bar brand Nākd is showcasing the winning doodles from two fans who entered its ‘Add a little Delight’ social media competition. The sketches will...
