‘Natural beauty’ brand L’Occitane celebrated the launch of its new multi-sensorial flagship store on London’s Regent Street last week with a series of PR stunts and give-aways.
To raise awareness of the new opening and to drive traffic to the store, experiential marketing and staffing agency Ambient was commissioned to run a sampling campaign, featuring the brand’s bestselling hand cream, around London, including an attention-grabbing experiential activation at Tower of London. Consumers were also offered complimentary rides to the new store in L’Occitane-branded London taxi cabs.
Another activation ran near the new flagship store, where shoppers were given small golden keys – they were then invited to visit the new outlet and find out if their key unlocked a beauty hamper worth £250. The golden key activity ran for three days, starting on January 31st.
L’Occitane en Provence, usually referred to as L’Occitane, is an international manufacturer and retailer of cosmetics, toiletries and home products based in Provence, France. Products and made from local Provencal ingredients and materials ethically sourced from elsewhere in traditional ways and the company does not use animal testing. Many of its products are organic, while the company supports the traditional cultivation of scented and aromatic plants through partnerships.
The brand’s new London flagship store has been designed to provide customers with a unique, sensory experience.