Tag: apps, barcodes, behaviour change marketing, Change4Life, diet, digital, drink, food, government, health and wellbeing, healthy eating, HFSS, High Fat Salt Sugar, marketing to children, marketing to families, mobile, obesity, online, online advertising, Out of Home, outdoor, PHE, public education campaigns, Public Health England, soft drinks, television, TV, TV advertising
Change4Life barcode scanning app targets pre-school sugar
The latest Change4Life campaign, backed up a by a free app which scans product barcodes and compares ingredients, aims to educate families about the significant amount...
Lego, Primesight take ‘gold spot’ ads into cinema foyer
Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen...
Mobile Media and Hype Live Media become MMedia Group
UK promotional staff provider and experiential agency Hype Live Media has merged with sister company Mobile Media under the new MMedia Group (MMG) corporate...
Marie Curie turns Piccadilly Circus yellow
This weekend saw the clocks go back in the UK as British Summertime ended: and cancer charity Marie Curie took the opportunity to take over London’s iconic Piccadilly...
GLACÉAU geo-targeted DOOH push
GLACÉAU smartwater is running a geo-targeted ‘hyper-local’ Digital Out-Of-Home (DOOH) campaign which shares tips from celebrities, fashion experts and other...
Dogs Trust Big Scoop campaign
Animal charity The Dogs Trust has worked with marketing agency TMW to challenge dog owners to pick up after their dogs. Dog fouling is seen as one of the biggest...
Britvic Waterloo drive for Robinson’s
Britvic has collaborated with M/Six and Kinetic, global leader in planning and buying out-of-home (OOH) media, for a Robinson’s campaign to transform the area around...
Heineken Light digital sampling in Ireland
Dutch-based global brewing giant Heineken is bringing its Heineken Light lower alcohol beer to Europe for the first time, with a launch in Ireland supported by on and...
Volvic Juiced launches #smallvictories
Volvic Juiced, the UK’s no.1 juicy water brand, is launching its biggest ever brand campaign and innovation launch, including media partnerships, OOH, experiential,...
Optiwell Waterloo Station domination
London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell. The activity involves the takeover of...
