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The Economist encourages Londoners to rethink the war on plastic

The Economist, a leading source of analysis on international business and world affairs, this week unveiled a new experiential marketing programme encouraging Londoners...

The Financial Times plans to invest heavily in a brand experience campaign this summer, aimed at supporting a major global marketing push for the FT Weekend section, which just launched. As part of its plans, it has just hired Tamara Gates, formerly with TV, film and ad production and visual effects specialists Moving Picture Company, in a new role as experiential marketing manager. Her remit will include managing the planned brand experience activities.

Financial Times plans major brand experience campaign for FT Weekend

The Financial Times plans to invest heavily in a brand experience campaign this summer, aimed at supporting its recently-launched global marketing push for the FT...