Tag: celebrity endorsement, dairy industry, digital displays, digital Out of Home, DOOH, experiential, food, FrieslandCampina, non-alcoholic drinks, OOH, Optiwell, Out of Home, railway stations, sampling, Sense, shopper, shopper marketing, soft drinks
Optiwell Waterloo Station domination
London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell. The activity involves the takeover of...
