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cadbury premiere league

Cadbury campaign to send fans off on a Premier League holiday

As the Premier League has come to a dramatic close, Cadbury kicked-off its second end-of-season promotion, offering fans the opportunity to jet off on a summer getaway!...

etihad

Etihad builds steampunk ‘Holiday Machine’ activation

Etihad Holidays has launched a new website that’s powered by a smart algorithm, to offer holiday bookers the best packages at the best prices, guaranteed. To promote...

virgin holidays

Virgin Holidays creates spa, VR rollercoaster and bar in new experience store

Virgin Holidays has once more revolutionised its retail experience by opening the first-ever travel agent to feature an operational spa. The brand new store in Milton...

week 3 2019

Naked Noodle and lastminute.com launch new holiday on-pack

Naked Noodle, the leading authentic snack pot brand has joined forces with IPM Members, lastminute.com and Brass agency, to create its biggest ever promotional...

kitkat

KitKat gives consumers the chance to win dream getaways

Nestlé’s iconic KitKat is starting 2019 with a new on-pack promotion giving lucky consumers in the UK and Ireland the chance to win an amazing holiday break to one of...

P&O

P&O Cruises launches the cruise industry’s first augmented reality experience

In a cruise industry first, P&O Cruises has launched an augmented reality campaign to promote its latest new ship, Iona, and bring to life its onboard experiences in...

Sodexo travel

Why the road less travelled is best for your next travel incentive

Travel can help engage consumers by putting unusual and unexpected incentives at the heart of marketing campaigns, says Amy Nield, Head of Prize at Sodexo The world’s...

Foster’s is giving consumers the chance to win a unique trip to “the thirstiest place on earth” – Ayers Rock, Australia – in an on-pack summer promotion in partnership with music and discovery app, Shazam.

Foster’s encourages shoppers to ‘Shazam a Can’ to win Australia trip

Foster’s is giving consumers the chance to win a unique trip to “the thirstiest place on earth” – Ayers Rock, Australia – in an on-pack summer promotion in...

Malt drink Supermalt is launching a carnival-themed on-pack prize promotion, , offering consumers the chance to win one of three Caribbean holidays, with tickets to the Trinidad Carnival, or one of three European holidays, with tickets to the Rotterdam Carnival.

Supermalt launches on-pack carnival holiday competition

Malt drink Supermalt is launching a carnival-themed on-pack prize promotion, offering consumers the chance to win one of three Caribbean holidays, with tickets to the...

Westons Cider is ramping up investment behind its exclusively off-trade brand, Henry Westons, with a planned marketing spend of £3.5m over the next three years, including a partnership with the Cheltenham Jazz Festival, sampling and an on-pack promotion offering consumers a chance to New Orleans plus tickets to the New Orleans Jazz Festival.

Westons launches jazz promotion as part of £3.5m marketing investment

Westons Cider is ramping up investment behind its exclusively off-trade brand, Henry Westons, with a planned marketing spend of £3.5m over the next three years,...