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Tag: brand ambassadors, brand experience, comment, drink, education & training, event marketing, experiential, experiential marketing, food, health and safety, Institute of Promotional Marketing, IPM, measurement, retail, Return On Investment, sampling, shopper, shopper marketing, staffing, training
30 Under 30: does digital marketing and online shopping mean the end for traditional retail?
May 03, 2018
The IPM’s 30 Under 30 programme, sponsored by Sodexo, is aimed at identifying some of the brightest and best young talent in the UK promotional marketing industry. The...
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How food and drink sampling must adapt to consumer and marketer needs
May 08, 2018
Brands are needing to communicate their brand stories with more authenticity than ever to meet the demands of ever-changing consumer behaviour, says Ceri Gravelle of...