Tag: comment, event marketing, experiential, measurement, opinion
How food and drink sampling must adapt to consumer and marketer needs
Brands are needing to communicate their brand stories with more authenticity than ever to meet the demands of ever-changing consumer behaviour, says Ceri Gravelle of...
StreetPR to plough 2% of turnover back into quality control
Staffing and experiential agency StreetPR has made a public commitment to staff quality by announcing the launch of a new team dedicated to closely monitoring the...
The role of measurement within experiential… one size does not fit all
Aug 29, 2018
The importance of experience within retail is well-known, but how do you measure its success? Paul Stanway, Creative Director of brand experience agency XYZ, explains...