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jfdi barometer

Is 2019 the year medium sized agencies grow up?

According to the third annual JFDI New Business Barometer, the definitive guide to new business trends in the UK advertising and marketing agency world conducted by...

zeal social

ZEAL kicks off 2019 with unique IPM training initiative

Integrated Marketing agency, ZEAL Creative, is on a mission to become the ‘World’s Most Recommended Marketing Agency,’ aiming to achieve this by building and...

UPDATED VERSION jfdi

IPM partners with jfdi to offer members discounted training workshops

The IPM Learning team is delighted to announce an exclusive, member-only partnership for 2019.  . jfdi, one of the UK’s most progressive training organisations...

aliya

IPM 30 Under 30: Taking your imagination, thoughts and capability to the next level

Aliya Ladha, Marketing Executive at TCC Global, shares her experience of this year’s IPM 30 Under 30 programme. To anyone thinking about applying for the IPM 30...

Brands are needing to communicate their brand stories with more authenticity than ever to meet the demands of ever-changing consumer behaviour, says Ceri Gravelle of eventeem

How food and drink sampling must adapt to consumer and marketer needs

Brands are needing to communicate their brand stories with more authenticity than ever to meet the demands of ever-changing consumer behaviour, says Ceri Gravelle of...

The IPM’s 30 Under 30 programme, sponsored by Sodexo, is aimed at identifying some of the brightest and best young talent in the UK promotional marketing industry. Over the next few months, www.promomarketing.info will be featuring comment from selected members of the 2018 30 Under 30 programme on a range of topics relevant to promotional marketing. The first topic is the impact of digital marketing and online shopping on the traditional retail industry…

30 Under 30: does digital marketing and online shopping mean the end for traditional retail?

The IPM’s 30 Under 30 programme, sponsored by Sodexo, is aimed at identifying some of the brightest and best young talent in the UK promotional marketing industry. The...

The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM Foundation Certificate, the IPM Diploma and the IPM Incentive & Motivation Diploma.

IPM Diploma and Incentive and Motivation graduation

The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...

Former Managing Director of specialist experiential and staffing agency Blackjack Promotions, Sally Alington, has launched a new global consultancy, Ethos Farm, which aims to help companies transform their approach to the customer experience.

Ex-Blackjack MD Sally Alington launches ‘service delivery’ consultancy Ethos Farm

Former Managing Director of specialist experiential and staffing agency Blackjack Promotions, Sally Alington, has launched a new global consultancy, Ethos Farm, which...

IPM 30 Under 30 2017 winners announced

The IPM has announced the results of its IPM 30 Under 30 2017 search for emerging talent in the promotional marketing industry. Carey Trevill, Managing Director of the...

How to measure and improve the effectiveness of experiential marketing was the focus of an event run by the IPM Experiential Council as part of the IPM’s contribution to Effectiveness Week at the beginning of November 2016.

IPM Experiential Effectiveness event

How to measure and improve the effectiveness of experiential marketing was the focus of an event run by the IPM Experiential Council as part of the IPM’s contribution...